Case Study S.L.Kirodia was engaged in the family business of trading in natural silk yarn in a large town of Eastern Uttar Pradesh. The town had lot of potential for silk yarn demand as they were plenty of weavers engaged in weaving sarees popularly known as “Banarsi Sarees’’. At the initial stage‚ the trading business of Kirodia’s father was not flourishing. However‚ after the death of his father‚ when S.L.Kirodia assumed the full-fledged responsibility of the business‚ he expanded it manifold
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Company Overview Aircraft Solutions (AS)‚ located in Southern California helps customers through all phases of new product development from prototypes to final large-volume production and assembly. Aircraft Solutions is a leader is design and fabrication of component product and services for companies in the electronics‚ commercial‚ defense and aerospace industry. AS’s mission is to provide customer success through machined products and related services and to meet cost‚ quality and schedule requirements
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Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches
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Physique according to him is the basis of the brand. –E.G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker‚ it answers the question “what happens to this brand when it becomes a person?” •Culture symbolizes the organization‚ its country-of-origin and the values it stands for. –E.G. traditional brands like balsara‚ dabur and zandu. Relationship is the handshake between consumer and the organisation. –E.G. the
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1/29/2015 Creating Customer Value http://eproduct.hbsp.harvard.edu/eproduct/product/cc_8176/content/OPS/html/print.html 1/22 1/29/2015 Creating Customer Value This reading contains links to online interactive illustrations and video‚ denoted by the icons above. In addition to using reader controls in the navigation bar‚ you can also use the arrow keys on your keyboard to navigate between pages. Sunil Gupta‚ Edward W. Carter Professor of Business Administration‚ Harvard Business School‚ de
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Case Study 5: Analyzing brand performance A chips brand has recently been launched‚ but its performance has not been too good. The large promotional investments put in have not yielded lasting returns. You are told to investigate what’s wrong with the brand. 1. What data would you request to complete your investigation in this case? 2. Can you talk about your analysis roadmap in this scenario? What possible corrective actions would you suggest (you are free to make relevant assumptions on the
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Religions in Sub-Saharan Africa “Listen more often the Things Beings‚ Voice of Fire means‚ Hear the Voice of Water. Listen to the Wind Le Buisson into tears: It is the breath of the ancestors.” This excerpt comes from Senegalese Birago Diop’s poem “Souffles” which shows ancestor worship in Sub-Saharan Africa. Throughout history‚ Sub-Saharan Africa experienced multi-religious changes throughout 500 BCE - 1750 AD‚ beginning with animism‚ polytheism‚ and anthropomorphic worship of a god; however they
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This case is about the brand Dove‚ a successful brand for last 40 year. In 1957 it was positioned as the beauty bar. So in which business they Dove is in? It is beauty. So how do we define beauty? Beauty can be described as natural‚ pure‚ clean‚ fresh‚ aspiration‚ dream etc. It is difficult to define beauty‚ so it is more difficult to describe real beauty. The present case scenario is of 2007 where Unilever wants to reduce its 1600 brands to 400 brands and Dove would be one of the master brands. Dove
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Jones Distribution Case Finance Team -13 Executive Summary: The Company Jones Electrical Distribution was founded in 1997. The company distributes and wholesales electrical components. It is a sole proprietorship owned by Nelson Jones who is looking for a new banking relationship that will allow him to receive a larger loan to sustain his business. Even though the company has been turning in profits‚ the ineffective collection practice‚ not availing trade discounts on time and ineffective
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arrangement of key alternatives for green brand situating‚ construct either in light of useful brand properties or on enthusiastic advantages. The point of the study is to test the proposed green situating methodologies against each other‚ surveying their impact on saw brand situating and mark mentality. A hypothetical model of the dimensionality and attitudinal impacts of green brand situating was created. Both recommended distinct options for green brand situating‚ alongside a consolidated useful
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