During the period 1450 CE to 1750 CE‚ many changes and continuities can be seen to have happened in the religious beliefs and practices in Sub-Saharan Africa‚ located in the Atlantic Region and the Indian Ocean Region. Sub-Saharan Africa went through many cultural reforms from 1450 CE to 1750 CE‚ there were changes like an increase in religions‚ Christianity and Islam‚ and the balancing of polygamy because of the distorted gender ratios due to the slave trade. Although continuities seen were that
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement
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Pacific Brands is Australasia’s leading manufacturer and wholesaler of apparel and home and sporting consumer brands including Berlei‚ Bonds‚ Clarks‚ Dunlop‚ Everlast‚ Grosby‚ Holeproof‚ Hush Puppies‚ King Gee‚ Slazenger‚ Sleepmaker and Tontine. Pacific Brands has substantial scale with sale of $A1.5billion and 7000 employees‚ and was the second largest MBO completed in Australia at the time of completion. ‘Catalyst Investment Pty Ltd 2010 case study‚ Pacific Brands Nov 2001 to April 2004’ Globalisation
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Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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A subculture is an ethnic‚ regional‚ economic‚ or social group exhibiting characteristic patterns or behaviors enough to distinguish it from the more dominant or commanding culture. When choosing a subculture to look at there were many choices but‚ in the end‚ I chose to focus on the vampire culture. The vampire culture is a lifestyle based on modern vampire fiction which also comes from the Goth subculture but also incorporates elements of the sadomasochism‚ giving or receiving pleasure from acts
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Firstly‚ the paper provides a comprehensive literature review around nation branding area. In the second part‚ a case study about branding Switzerland will be presented. Within the case study part: positioning the image of Switzerland along with main aspects and practical strategies in branding Switzerland will be covered. In the third part‚ Dordevic’s six dimensions of a nation brand will be explained and the overall strategies will be criticised by integrating Dordevic’s six dimensions into Switzerland
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Jennifer Obrien Date: 11/ April 11‚ 2013 Abstract Inexpensive‚ affordable food is a person’s wants. If find some ways to solve this problem‚ keep food quality and price. So‚ in this paper discuss the solution of how to strike a balance between inexpensive‚ affordable food and healthy‚ quality food. Firstly‚ according to international trade‚ people can import some healthy food from other country‚ which place has lower labor. So‚ people can control the
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Sub-Saharan Africa: The Causes of Postcolonial State Failure On the vast continent of Africa‚ there are fifty-three countries; of these only six are not located below the Sahara Desert. This
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