Creating a Healthy City Environmental health should be a great concern for each individual person as well as our nation and the whole world. Environmental health addresses all the physical‚ chemical‚ and biological factors affecting health and our environment.t which includes air‚ land and water. Environmental health extents to the chemical we use such as BPA and the effects it can and may have on our children‚ fuel in the economy and additional sources of fuel‚ building green‚ environmental disease
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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Research Paper “Brand recall of car manufacturing companies (in India)” INTRODUCTION While automobiles were introduced to India in the late 1890 ’s‚ the manufacturing industry only took off after independence in 1947. The protectionist economic policies of the government gave rise in the 1950 ’s to the Hindustan Motors Ambassador‚ which is still ubiquitous in the roads and highways of India. Hindustan Motors and a few smaller manufacturers such as Premier Automobiles‚ TATA Motors‚ Bajaj
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Tips for creating strong passwords and passphrases A password is a string of characters used to access information or a computer. Passphrases are typically longer than passwords‚ for added security‚ and contain multiple words that create a phrase. Passwords and passphrases help prevent unauthorized people from accessing files‚ programs‚ and other resources. When you create a password or passphrase‚ you should make it strong‚ which means it’s difficult to guess or crack. It’s a good idea to use strong
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David Kennedy WRD 104-106 11/16/12 Reflective Essay Creating professional writing is one of the most challenging processes to learn and understand. Along with understanding the English language‚ rhetoric and composition are the tools that communicate thoughts and ideas. It is a curriculum that may never be completely mastered‚ but I hope I have made significant strides through my Word 104 class this autumn. There have been many different forms of writing that has been analyzed‚ critiqued‚ revised
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Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns
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market segment? The purpose of this memo is to help the executives of Ducati to make the optimum decision for Ducati’s future success. This memo contains the industry analysis‚ as well as an internal strategic analysis‚ company performance‚ and solutions and recommendations. This industry is divided into 4 segments. Ducati’s dominating segment is the sport sector. Ducati managed to utilize its differentiation strategy by taking into account of the industry’s driving forces. The cruiser segment is
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Product and brand management Case analysis assignment Submitted by group 10 Pooja mahtre shishupal The Triumph of a Global Corporate Brand: The Case Study of Nokia | Summary The case deals with how a global brand can become successful and how it has to expand globally to mark its presence in the developed and the developing nations. In this case Nokia is used as a global brand to portray its success globally and also how it was able to build its brand image and the emotional
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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The fact that brands are a part of the company equity is now a universal concept‚ however what this awareness implies has not yet been fully analyzed. As is often the case‚ phrases such as ‘brands are our equity’ become company leitmotivs. The truth is that‚ when taken at its word‚ this brand equity awareness has actually revolutionized operational marketing. The most salient aspects of this development are described below. ____________________________________________________________ __________________
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