Advertising Plan “Rebranding a Celebrity” Cynthia Kristina Kurleto Dormido‚ Jzerreneah Dannae Pingol‚ Rodel II Ruales‚ Joaida Fely Solis‚ Christine Joy Tambong‚ Geraldine BMC 1-3 Prof: Ms. Maychell B. Jastia Table of Contents I. Introduction ......................... Page 3 A. Executive Summary B. Overview II. Situational
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Skype‚ LinkedIn‚ texting and others affected our society positively and negatively By Judes Shao (Shao‚ Tian-Chan) Willy Aroca Oct 6th‚ 2012 Fairleigh Dickinson University New technologies such as Facebook‚ Twitter‚ Skype‚ LinkedIn‚ texting are becoming more popular around the world. Many people are now using new technologies such as social media. Even there was a major reason U.S. President Barack Obama’s campaign team used social media to win the 2008 campaign (Aaker and Chang‚ 2009). They
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| |5th semester | |ANALYZE THE IMPACT OF CELEBRITY ENDORSEMENT WITH NON-CELEBRITY ENDORSEMENT | |ANALYSE THE IMPACT OF USING A CELEBRITY TO ENDORSE A PRODUCT VIZ A COMMON PERSON ENDORSING THE SAME PRODUCT. CHOOSE BRANDS FROM THE| |SAME CATEGORY AND CONDUCT A COMPARATIVE ANALYSIS
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you come across many brands of various products. When you see a brand‚ it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance‚ Lux may remind you of Shahrukh Khan‚ Ashwariya Rai or even Katrina Kaif. The image of the celebrity in the ad leaves a lasting impression on your mind which motivates you to buy the product. Endorsements‚ by famous celebrities‚ whose personality matches that of the product help to create certain impressions of that brand on consumers
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Celebrities are widely considered the most influential people of the 21st century‚ possibly exceeding the pertinence possessed by famous politicians and religious leaders. Celebrities alone embody the means to win over countless of hearts with their charismatic winsome looks or unique characteristic skills. The extensive power that these celebrities hold therefore leads us to ponder: Do these personalities exploit their position in society to only offer nothing in return? Personally‚ I believe that
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necessary work before treating yourself. Another one I thought of is using your time wisely so that you can do the extra things that you want to. Television is good for some people; it’s good to spread news and ads for products. Negative ways it affects people is that a lot of people sit on the couch and snack all evening. People stop caring about homework‚ exercising‚ and quality time with family. TV gives a lot of people an excuse to make unwise decisions. Television sometimes teaches children
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Introduction When the popular celebrity such as Rain (figure 1.1) appears in front of screen‚ what first come to your mind? An actor‚ a musician‚ a song writer‚ or the brands such as Pepsi‚ Nike‚ Adidas? Rain had been voted as the best Asian singer by the Taiwanese media‚ Rain is positioning himself as one of the most admired Asian stars this year. Wherever he goes‚ he generates huge public interest and becomes a hot topic of conversation. Marketers have been using images of celebrities for print campaign
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Moving place to place affects teens mentally and physically. It affects teens mentally becuase wen you move to somewhere you are unknown and people treat you differently‚ like an outcast. It takes time for everyone to get comfortable with you and vice-versa. Physically teens are affected because moving far distances will take alot of energy from you which can distract you from school or work.Through-out my life I was moved around from home to home school to school. It was very affective because i
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Celebrity Privacy How do you feel about celebrities and their privacy? Can you imagine being watched by reporters everyday of your life? Once celebrities reach a certain level of fame‚ their private lives become the topic of discussion among their fans and foes. Privacy is not guaranteed among famous people due to them constantly being stalked by the paparazzi and their fans. I feel reporters and the paparazzi should respect celebrities right to privacy because at the end of the day they are
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I’ve always wondered about this and I might as well raise the issue and ask the question right here‚ seeing as this blog could very well be the perfect avenue for discussion. Do you think certain celebrities do more damage than good to certain brands once they begin to “publicly patronize” them? Let me bring up an example. Or two. Or more . Sometime in late 2011‚ it was reported that Abercrombie & Fitch was willing to pay Jersey Shore’s Mike “The Situation” and his cast mates to cease wearing
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