1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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Shakespeare in his time were performed to influence his audience and provoke thought and debate the social‚ cultural and economic events that were taking place at that time. Shakespeare’s Hamlet‚ in particular‚ was a reflection of the events happening during the Elizabethan era. In this essay‚ the focus is mainly on Act IV scene IV and the speech of Hamlet and the essay focuses on answering the question of the effect Hamlet had on the audience in the Elizabethan era‚ specifically culturally‚ socially
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The relationship between Macbeth and Lady Macbeth changes throughout the play. At the beginning of the play the couple had a very close relationship. When Macbeth is introduced to the witches he foresees himself as king. Lady Macbeth‚ who is ambitious and domineering‚ craves power. She manipulates Macbeth to murder the former king‚ Duncan‚ so he can become king. Their relationship begins to deteriorate as they both dedicate themselves to evil and is mutually destructive. The ambition they both possess
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Jefferson and Paine use of Rhetorical Appeals In The Declaration Of Independence and The American Crisis‚ Thomas Jefferson and Thomas Paine use certain appeals to achieve their purposes which is to inform their intended audiences about the importance of the situations that they are expressing. These authors appeal to their audiences by using their own reasoning‚ personal experiences‚ presenting themselves as good characters‚ using facts‚ details‚ and emotional experiences as well. Thomas and Paine
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Is Macbeth a moral play? morality play is one human life. The usual subject of it‚ is about saving the human soul. The central figure is man in the sense of humanity in general. Morality play contains the forces of good and evil that are engaged in a struggle for the soul of an individual. It spoke to medieval mans anxiety about being prepared for death or dying well. Many of Shakespeare’s plays seem to have ‚through accidentally‚ a moral significance. This plays appear to preach a moral lesson
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is demonstrated in Macbeth. The struggle for power lies at the heart of the drama Macbeth. It shapes and changes the title character Macbeth‚ leading him down a path of moral corruption‚ crime and tyranny; eventually to his death. Ambition; stirred by the three witches’ prophecy of Macbeth becoming King‚ is the fatal flaw that causes this tragic hero’s downfall. Lady Macbeth shares her husband’s longing for power and uses him to achieve control. The murderous actions of Macbeth and his wife have
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Macbeth’s Choices Affected by the Supernatural Macbeth is a very famous play by William Shakespeare‚ written in 1606 and first published in 1623. In Macbeth‚ the supernatural elements are the integral parts of the play as Shakespeare uses the theme of supernatural events to enhance the drama of the play. They appear in different forms including the three witches‚ the floating dagger‚ the ghost of Banquo and the prophetic apparitions throughout the play. The supernatural gradually provides a catalyst
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The Effects of Unrestrained Ambition Lady Macbeth and Macbeth create their own tragedy by inciting ambition‚ and power-hungry obsession that fatalistically corrupts their minds. In the play‚ Macbeth by William Shakespeare‚ Lady Macbeth begins the downward spiral with her ambition‚ pushing Macbeth into wanting to become King. Macbeth then becomes obsessed with becoming King and gaining and maintaining power. These situations lead to both Lady Macbeth and Macbeth’s corruption‚ and ultimately‚ their
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In the play “Macbeth”‚ Lady Macbeth is a minor character but plays a major role in the events that unfold throughout the play. Throughout the play‚ Lady Macbeth lets her selfishness and greed get in the way of reason and thought. Ever since hearing about the witches prophesy stating that he would be the next king‚ Lady Macbeth changed drastically in character by becoming power hungry and she also had a very hard time controlling her emotions. These strange events can only be explained by the realization
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a once normal woman turn into an invidious and manipulative person? In William Shakespeares’ Macbeth‚ Lady Macbeth’s manipulation is the catalyst that gets the story rolling. Her dominance over Macbeth illustrates the theme‚ gender equal power. By undermining his weaknesses and usurping his masculinity‚ Lady Macbeth effectively facilitates a shift in power; the masculine loses its domination as Macbeth falls prey to Lady’s Macbeth’s abusive ways. Her ruthlessness ultimately brings about both Macbeth’s
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