Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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Chapter Two Worldwide Accounting Diversity Learning Objectives After reading this chapter‚ you should be able to • Provide evidence of the diversity that exists in accounting internationally. • Explain the problems caused by accounting diversity. • Describe the major environmental factors that influence national accounting systems and lead to accounting diversity. • Describe a judgmental classification of countries by financial reporting system. • Discuss the influence that culture is thought to
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1. SK Company is trying to distant itself from South Korea’s culture of deferring to people in higher positions‚ as it is deeply ingrained in telecommunication companies. In other words‚ lower level employees are simply supposed to obey the things that they are told to do‚ with no interest of getting feedback or opinion of their own. It is stated in the case study one of the famous telecommunications company‚ such as Samsung‚ did not allow junior staffs to start conversations with anyone that the
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Listening is often confused with hearing. Roland Barthes (1985) distinguishes between hearing and listening‚ stating: “Hearing is a physiological phenomenon; listening is a psychological act.” Even if all members of the intended audience hear‚ it does not mean that they listen too. And when there are listening problems‚ difficulties in understanding the transmitted message could not be avoided. Effective listening could be prevented by many “habits” which characterize listeners‚ according to O’Rourke
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Does Huckleberry Have A Prayer? In Mark Twain ’s Huckleberry Finn‚ the concepts of prayer‚ religion‚ and spirituality are introduced early on in the novel‚ and their influence on Huck ’s character and their role in the overall story is evident regardless of the theory of criticism that is employed for interpretation. A New Critic scours the text for conflicts‚ symbols‚ and resolutions while examining word choice in an effort to determine the literal meaning (Bressler 45-48). A Reader-Response
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EPPM3644 KEWANGAN KORPORAT DAN PENSTRUKTURAN SET: 3 REPORT OF CASE STUDY: CASE 19 WORLDWIDE PAPER COMPANY PROFESSOR: DR. LIZA MARWATI BINTI MOHD YUSOFF GROUP MEMBERS: LOH CHAI LING A140178 GOH HOOI SAN A139708 KERK (KEH) YIH JEN A139574 SEMESTER 2‚ 2013/2014 INTRODUCTION In December 2006‚ Bob Prescott‚ the controller for the Blue Ridge Mill‚ was considering the addition of a new on-site longwood woodyard. Two primary benefits for this new addition include eliminating
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“A&P” The story “A&P” gives us a interesting‚ dynamic protagonist. We are given a short situation in which to determine his personality and his intentions. As the story progresses‚ we get a peek of Sammy’s personality‚ but his reasons are still a blur. Several other characters assist to contrast against Sammy. Though the story is short‚ we are left with a question to ask ourselves‚ why did Sammy do what he did? From the beginning of the story Updike uses Sammy’s youth and unromantic descriptive
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Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA
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Running Head: Burger King 1 Burger King Beefs Up Global Operations 1 Burger King‚ also known as BK‚ is the second largest fast food hamburger chain in the world. Founded in 1954‚ the original “HOME OF THE WHOPPER”‚ now operates in more than 12‚300 locations in 76 countries and territories worldwide (Burger King Corporation‚ 2011). According to the case study‚ “two major ways in which Burger King differentiates itself from competitors are the way it cooks hamburgers—
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Group Centralizes Its Supply Chain Processes and Brings Its Innovative Cheese Brands to a Global Audience B el Group was established in 1865 in a mountainous region of France called Jura. Cheese maker Léon Bel discovered that‚ by melting whole cheese with butter‚ he could create processed cheese with a much longer shelf life. He decided to call his new product La Vache Qui Rit‚ or The Laughing Cow — and a global brand was launched. Over the years‚ Bel Group gained great popularity in the European
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