Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool deodorant stick is only targeted
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ESPRIT A Global Player in Lifestyle America‚ 1968. Susie and Doug Tompkins are travelling through California in a station wagon filled with homemade clothes. Theirs is an unconventional method of selling - from the back seat of a vehicle - but even their very first customers are delighted‚ and one of the world’s most successful young fashion brands is born: Esprit. Worldwide success As the Esprit headquarters developed in Europe (Düsseldorf) and Asia (Hong Kong) in the 70s‚ the founder
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CASE STUDY 1: UPS Global Operations with the DIAD IV 1.What are UPS "Smart Labels?" What role do they play in UPS operations? Answer: UPS Smart Labels is a simulated delivery tag which can be created using a PC and it has three barcodes‚ two of them are standard barcodes but the third one is a square maxi code which stores data such as the sender‚ recipient and the package size in a digital form. The role they play is to keep track of the packages‚ permits UPS to handle lots of packages‚ keeps everything
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How does Priestley hint at the tensions within the group that later become more clear in Act 1? In Act 1 of An Inspector calls‚ Priestly makes it crucial that he sets out hints of conflicts and tension that later become clear to the reader. He is careful in his creation of tension through themes that occur throughout the play‚ which guide the reader through the text in what reveals itself to be a cautious downfall of an apparent secure and wealthy family structure. As the scene begins‚ Priestley
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Potential Energy Potential Energy is a type of energy that does not involve motion. It is the energy that is stored up. The more work done to change an object’s position or shape‚ the more potential energy it has. For example‚ a person on a ladder has more potential energy than a person on the ground because they have done more work to get up there. Kinetic Energy Kinetic Energy is the energy of motion. The more work an object has done‚ the more kinetic energy it has. the amount of kinetic
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MGH Evoked Potential Normative Values Pattern Shift Visual Evoked Potentials P 100 Latency (msec) Inter-eye difference (msec) P 100 Amplitude (µV) P 100 Amplitude % difference Mean 102.3 1.3 10.1 85.5% SD 5.1 2 4.2 10.50% Mean + 3 SD 117.6 7.3 N/A Notes (Smallest/Largest) 53.9% X 100 Brainstem Auditory Evoked Potentials Latencies (msec) I II III IV V VI Inter-wave latencies (msec) I-III I-V III-IV III-V IV-V V-VI Mean 1.7 2.8 3.9 5.1 5.7 7.3 SD 0.15 0.17 0.19 0.24
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are also the same (joules). E.g. 500J of work = 500J of kinetic energy. Work is calculated with the formula: work done=force x distance moved For example‚ if a force of 10 newton (F = 10 N) acts along point that travels 2 meters (d = 2 m)‚ then it does the work W = (10 N)(2 m) = 20 N m = 20 J. This is approximately the work done lifting a 1 kg weight from ground to over a person’s head against the force of gravity. Notice that the work is doubled either by lifting twice the weight the same distance
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Question 1 | 1.61 points | Save | | You are standing on a scale in an elevator. Suddenly you notice your weight decreases. What do you conclude? | | | | | | | | The elevator is accelerating downwards. | | | The elevator is moving at a constant velocity downwards. | | | The elevator is moving at a constant velocity upwards. | | | Your diet is working. | | | The elevator is accelerating upwards. | | | | | | Question 2 | 1.61 points | Save | | Tidal
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Does Commercial Fishing have a future? Commercial fishing is the catching oF fish and other seafood for commercial profit on in the marketplace. It is the source of a large amount of food to many countries‚ but those who practise it as an industry are now being forced to fish farther out into the ocean under adverse conditions. Once a profitable business‚ the major fishing industries are owned by major corporations that make it difficult for smaller‚ family-run companies to compete with. Therefore
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