Age‚ social class and print media readership among adolescents were related to . ‚ Awareness of Brands and Slogans Stephen K. Keiser Marketers have focused the thrust of many promotional efforts on adolescents. Frequently‚ the objective of these promotional efforts is increased awareness of the brands otTered tor sale by the sponsor oithe promotional etTort. In order to assure maximum return for the marketers ’efforts‚ it seems necessary to assess the degree to which the awareness objective
Premium Advertising Brand Brand management
Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
Premium Marketing Brand
In the play A Streetcar Named Desire by Tennessee Williams‚ we are introduced to a slew of characters and different personas. The introduction sets the tone of the main characters‚ especially Stella Kowalski. Stella Kowalski is portrayed as a lighthearted‚ kind‚ younger sister of Blanche DuBois. Stella speaks freely with her neighbors‚ jokes around with her husband‚ and greets her sister with wide open arms. Then we are met with Stella’s foil character‚ Blanche‚ a teacher from Mississippi who seems
Premium A Streetcar Named Desire Stanley Kowalski Stella Kowalski
The Civil Rights Movement In the early 1800s many rich Americans owned slaves. The slaves were captured from their home land of Africa. As a slave they were forced to do an abundance of manual labor on white people’s plantations for no pay‚ they were often beaten if they didn’t do as their “owners” told them to do. Many influential people fought to free African American slaves‚ these people included Abraham Lincoln‚ Susan B. Anthony‚ Frederick Douglass‚ and many more. When Abraham Lincoln signed
Premium African American Martin Luther King, Jr. United States
1963 changed the political temperament of the nation. The new President‚ Lyndon B. Johnson‚ utilizing a blend of the national state of mind and his own political shrewdness pushed Kennedy’s motivation; most notably‚ the Civil Rights Act of 1964. What’s more‚ the Voting Rights Act of 1965 had an immediate effect on the government‚ states‚ and neighborhoods. A result of the Voting Act‚ occurred on August 6‚ 1965‚ when approximately one-quarter of a million new African American voters were registered
Premium African American Black people Race
Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
Premium Brand
The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging
Premium Marketing Customer service Sociology
Yourself Heard Ericsson‟s Global Brand Campaign In partial fulfilment of the course Advertising Management under the guidance of Prof. Mukul Gupta‚ Marketing Area‚ MDI Gurgaon Submitted by: Aditya Malhotra Divya Gosain Abhinav Singhvi Kaustuv Gupta Manish Sharma 13th December 2010 09P125 09P135 09P182 09P203 09P206 1 Introduction Ericsson is a 120 year old company and the leading supplier of equipment and services for the telecommunications industry. The company‟s products range from
Premium Mobile phone Brand management
Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
Premium Branding Brand Brand equity
Sherrie Holman Module 4: Case Assignment MGT 599 Strategic Management October 4‚ 2013 Strategic Choices Executive Summary Business planning refers to a procedure through which both small and large companies determine actions that lead to the growth of revenue and increase the profits. The two most essential aspects of business planning are; setting goals and making strategic choices to achieve the goals. Every firm has specific resources that are available to it. Such resources may include
Premium Strategic management Porter generic strategies SWOT analysis