BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL
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insight‚ this required developing a framework that was divided into three dimensions based on the destination facility choice process. Coding was used as an appropriate analytical tool that resulted in developing 10 types of spa tourists. The results were further funnelled and a 4 type broad typology was constructed‚ its significance lies in its consideration of the spa destination choice process as a whole‚ rather than a heavy emphasis being placed merely on reasons people visit spas‚ which has dominated
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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IJMBS Vol. 1‚ Issue 3‚ September 2011 ISSN : 23 30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 1‚2 G. N. Satish Kumar‚ 2H. Vani‚ 3S. Vandana Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. Abstract This empirical study has investigated the
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is a key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position
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major methods of selection. I have been asked to outline what constitutes ‘good practice’ in the field of recruitment and selection. From my research I believe that ‘good practice’ ensures that organisations are equipped with the right people employed in the right roles. Good practice involves a number of checks to define what exactly an organization needs and is looking for. These checks include‚ however are not limited to‚ the following: assessing and defining the role‚ acquiring suitable candidates
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There are so many life lessons that you can learn from in books. Upon completing 3 different books; The Middle of Everywhere‚ Wonder‚ and A Path Appears‚ I was able to find similar themes throughout these books. These similar themes include to love others‚ we can all make a difference‚ and to find joy in the little things in life. Loving others is something we should all try and become better at. We see some wonderful examples of this in all three books. In the Middle of Everywhere we saw it when
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Count: 1147 Her Choice If a woman doesn’t have control over her own body‚ than does she have any control at all? Abortion has fostered one of the most controversial‚ contentious and ethical debates in the United States. People divide themselves into two groups: pro-life and pro-choice. Pro-life argues that abortion is murder‚ and the mother has no right to take the life of a potential child. Prochoice “ refers to the political and ethical view that a woman should have complete right over her fertility
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is evolving rapidly. It is a parable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at rapid speed. It is agreeable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in malls‚ markets and stores. With radically changing fashion and retail industry‚ the Indian consumers are facing considerable transformation. With an increase income levels
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