A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal
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Consumer Behaviour Brand Personality: Red Bull Red bull has become one of the largest most profitable companies on the planet. One might ask how an energy drink company could become so big. The answer to that question is through an effective brand personality. Red bull began as a company in Thailand‚ and once entrepreneurs realized the potential opportunity it exploded. As of recently‚ Red Bull has gotten its name into just about every sport there is. Their niche is extreme sports and events
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James Shoemaker English 1A 2/25/14 Freedom of choice Llosa’s opinion in “A Smoker’s Right” is that to do something bad for us such as smoking is our own choice and we should have the freedom to do those harmful or bad things if we so choose since it it our body and our lives. I agree with Llosa to an extent‚ It is not freedom if we don’t have a choice. Her use of suicide does throw my support of her opinion off a little because I do not feel as if suicide
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Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches
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Anna Yaun Western Cultural History Mrs. Veronica Martin 3/7/15 Choices and Consequences “Nobody ever did‚ nor ever will‚ escape the consequences of his choices.” Both Alice and Robinson Crusoe acted impulsively. Alice followed a rabbit‚ ending up falling down a dark hole. And she also ate and drank things out of pure curiosity. Robinson Crusoe disobeyed his father‚ and ended up getting captured. After this‚ he went to sea again‚ and then was stranded on an island. Alice and Robinson Crusoe both
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overwhelming number of choices that consumers faced each time they go make a simple purchase. The main purpose for writing this essay is to entertain and inform a simple situation we encounter every day. Waldman highlighted the stressful behaviors that people go through when making a right decision‚ which he illustrate using his personal experience as an example. After he portrayed his unfortunate day searching for socks in Sox Appeal‚ he observed his own situations with too many choices like dealing with
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Background Zara Zara is a chain of stores Belonging to the Spanish fashion group INDITEX founded by Amancio Ortega Gaona. It is the company ’s flagship chain and is represented in Europe‚ America‚ Africa and Asia with 1412 stores in 69 countries‚ 500 of them in Spain. During 2007 it opened 560 stores across the group. . It has three logistics centers‚ located in the main Arteixo‚ province of La Coruna (Spain)‚ where he opened the first store in 1975 and two in Zaragoza and Madrid. In 1975 he
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Zara is classified as the shopping goods in the category of consumer products. Zara is an international clothing brand which is a part of the Inditex Group. Zara’s products mainly focus at the clothing and their products are bought for the final use. So‚ it is classified in the category of the consumer products. Zara is classified as the shopping goods because of their brand. Their brand had made the price of their product higher than other competitors seems like Padini. The price of their products
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Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
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needed to make tough decisions about the branding strategy of this new line and he needed to make them fast. StyleLab was the new upscale product line of Diesel SpA‚ the Italian casual wear company famous for its cult Diesel jeans and controversial advertising. One of the fastest-growing fashion companies of the 1990s‚ Diesel was No. 2 in the jeans industry in Europe and had high expectations for StyleLab. StyleLab was designed to exploit growth opportunities in the emerging luxury segment of
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