Executive Summary In this article‚ Bob Carlton‚ the CEO of an uprising firm OptiMotors faces the music of permitting his sales force to entertain potential business prospects at the strip club. This report investigates the ethical implications of such sales practices and how effective leaders should respond. Introduction The unrelenting business today‚ forces organizations to update and fine tune every aspect of their performance to fight for their share of the market(Quinn‚ 2010‚ p.4). In order
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NEW MEDIA TECHNOLOGY TABLE OF CONTENTS QUESTION 1: CONVERGENCE 1.1 Introduction: Definition of convergence 1.2 Levels of convergence 1.3 Convergence in new media 1.4 Conclusion QUESTION 2: THE ROLE OF MOBILE TECHNOLOGY IN THE NETWORK SOCIETY 2.1 Introduction 2.2 The role of mobile technology in the network society 2.3 The role of mobile technology phones in rural development 2.4 Conclusion QUESTION 3: REGULATED AND UNREGULATED ICT MARKETS 3.1 Introduction 3.2 Regulated
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Ethically Responsible and Irresponsible News Reporting Ethically responsible is a theory that goes with the premise that equality should prevail in society and that society should respect each other ’s human rights and in return will preserve the dignity and respect of each other and other members of society. Objectivity in reporting also adds to the theory of ethics because objective reporting is a concept that journalists should report without bias and should remain neutral in all circumstances
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and think about the news? As more and more people‚ especially young people‚ turn to the Internet for news about world and local events‚ we find that newspapers‚ television‚ and radio news have been losing their audience or even going out of business. Some people are concerned about this shift because newspapers provide important in-depth coverage of events‚ while some Internet news sites only report opinions or repeat what is already in the newspapers. However‚ the new media offer so many advantages
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The purpose of this article is to discuss what separates high-growth companies from the rest of their industry. Based on the article‚ the main difference between companies with high growth and other companies is in how they view the five dimensions of strategy. As indicated in the table of the article‚ value innovators view strategy in an entirely differ way than companies using the conventional strategic logic. Value innovation is defined as "the simultaneous pursuit of radically superior value
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PRINT MEDIA IMPACT ON STATE LEGISLATIVE POLICY AGENDAS A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirement for the degree of Master of Mass Communication in The Manship School of Mass Communication By Abby Kral B.A.‚ University of South Florida‚ 1996 May‚ 2003 TABLE OF CONTENTS LIST OF TABLES................................................................................................
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Effects of News Media Effects of News Media Without thoughtful discussions media news puts news online within seconds. Some problems journalists feel the pressure of include; made up facts‚ invented sources‚ stolen quotes from newspapers‚ and plagiarism. People today do not want to wait for anything. They have to have that instant gratification; it could be online communication of cell phones‚ or direct deposit of their paycheck in their bank account. Journalists make it a point to seek truth
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BROADCAST MEDIA Upfront costs- costs of buying media spots as new season begins Media planner- calculates CPM Broadcast TV Advantages Gives you reach‚ unlike Cable TV On the other hand‚ Cable gives you selectivity more so than Broadcast mass coverage impact creativity prestige can be cost efficient authoritative‚ influential‚ exciting Disadvantages limited selectivity high production cost high media placement cost brevity (brief exposure‚ short shelf life) clutter zapping (changing channels to
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CHAPTER -1 NEWS AND CONCEPTS News is one of the best know commodities in today’s world news is selective version of world events with a focus on that which is new and unusual. The concepts of news must have existed even before the beginning of the era of mass media called personal news. The news and interesting information constitute news. News may be defined as any accurate fact or idea that will interest in a large number of readers. News has certain other ingredients
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Chapter 1 Online News Media in Nepal – INTRODUCTION 1.1 Background 1.1.1 History of Internet in Nepal The e-mail services provided by Royal Nepal Academy for Science and Technology (RONAST) can be regarded as the first instance of the use of Internet technology in Nepal. The credit of introducing Internet amongst Nepalese people however goes to the private sector. It was with the initiative of Mercantile Office Systems that commercial e-mail service was first provided in June 1994. A
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