Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
Premium Corporate social responsibility Social responsibility
CARL’S JR • Does the firm possess a competitive advantage? -How can it be sustain? There’s room to grow the hamburger business in Thailand‚ as consumption remains low compared with other fast food categories‚ and there are few players in this segment. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost or deliver benefits that exceed those of competing products. In case of Carl’Jr ‚ the resources and capabilities
Premium Hamburger
CORPORATE CONTROL AND FIRM PERFORMANCE: DOES THE TYPE OF OWNERS MATTER? Muhammad Agung Prabowo* Universitas Sebelas Maret‚ Surakarta‚ Indonesia Abstract: The paper extends the ownership study by examining the different types of large shareholders in relation to its impact on organizational outcome in Indonesia using a dataset consisting of 190 non-financial companies listed in Jakarta Stock Exchange in 2002. The study investigates the effect of family ownership‚ foreign blockholder‚ domestic institutional
Premium Corporate governance Corporation Investment
Does TV have a negative influence on society? At-risk categories are kids and elderly people. The average American kid spends more time watching TV than attending school. Kids eat while watching TV‚ and they may do the same while doing homework. Elderly people watch TV even more than kids‚ since this is their main entertainment at home. TV is inherent in our lives. It is natural for a person to enter an apartment‚ switch on the light‚ then switch on the TV‚ and then keep on doing other things
Free Television Entertainment Addiction
ultimately greater battle: the battle of free will versus determinism. Free will is the ability for a human being to make decisions as to what life he or she would like to lead and have the freedom to live according to their own means and choose their own destiny.
Premium Oedipus Sophocles Oedipus the King
INTRODUCTION Corporate governance is the framework of rules and practices by which a board of directors ensures accountability‚ fairness‚ and transparency in a company ’s relationship with its all stakeholders (financiers‚ customers‚ management‚ employees‚ government‚ and the community). The corporate governance framework consists of (1) explicit and implicit contracts between the company and the stakeholders for distribution of responsibilities‚ rights‚ and rewards‚ (2) procedures for reconciling
Premium Corporate governance Stock Stock market
Does Reality Television Have an Impact on Society? British philosopher James Allen once said that “circumstances don ’t make a man‚ they only reveal him.” With that being known‚ reality television is simply a mirror image of what our society has become; a judge mental driven society where the passion for power and money overcomes the power of love. It ’s an overview of a society that is not only weak economically‚ but is also separated from unworldly roots. It ’s also a culture that lives by
Premium Television America's Next Top Model
no correlation between luck and success. For me‚ success refers to a long-term achievement which demands two key factors: education and career. A person who wants to be successful will choose to pursue a degree from college or university. One will have to take several exams‚ and it is doubtful that someone will be so lucky that knowing nothing‚ will pass all the exams‚ and score high marks. Therefore‚ in order to be successful‚ one should work hard and prepare for the exam. Even if someone was unbelievably
Premium Failure Work ethic Chance
(LAW AND ORDER) REMEMBER YOUR AGE BEFORE DRINKING ALCOHOL WANNA CONSUME ALCOHOL: HAVE YOU CHECKED YOUR OWN AGE AND IS THERE A PERMIT WITH YOU? PICTURE COURTESY-http://www.rightstep.com/images/blogpics/medical-supervision.jpg Drinking’ is a term which can be used by common people in different ways i.e. drinking water‚ drinking medicines‚ drinking alcohol. Each word that is associated with drinking has an issue attached to itself and these issues can easily be identified
Premium Alcoholic beverage Maharashtra
Model for Qantas Limited 30 Assessment Model for World Vision Australia 34 EXECUTIVE SUMMARY The corporate governance of five organisations (China Mobile Limited‚ Daimler AG‚ Samsung Electronics Corporation Limited‚ Qantas Airways Limited and World Vision Australia) is evaluated using a specially developed model which focuses on six corporate governance related factors that will enhance corporate governance quality. These factors are: * Whether the company’s board is structured to add value
Premium Corporate governance Board of directors Management