INTERNATIONAL BACCALAURÉAT BACHILLERATO c BACCALAUREATE INTERNATIONAL INTERNACIONAL N04/370/S(2)M+ MARKSCHEME November 2004 BUSINESS AND MANAGEMENT Standard Level Paper 2 14 pages –2– N04/370/S(2)M+ This markscheme is confidential and for the exclusive use of examiners in this examination session. It is the property of the International Baccalaureate and must not be reproduced or distributed to any other person without the authorization of IBCA. –3– 1. (a) Explain
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COMPETITIVE STRATEGY OF WINE INDUSTRY The wine may appear to be a simple drink with limited variation available‚ has turned into a multibillion dollar a year industry with enormous variation and an increasingly sophisticated consumer base. The variation available and changes in the age groups who are becoming the major markets for wine producers have created visible market trends that cannot be ignored. These trends also affect the global market.
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Executive Summary Hauter Couture Fashions (HCF) was established in the 1974 by the Tan family. Tan Boon Kheong‚ the patriarch of the Tan family was a skilled master cutter‚ trained by British master cutters in the 1950s in Penang. He ran a small business but successful business tailoring men’s clothing in Argy11 Road‚ Penang until his retirement in 1980. HCF started out as a family owned business with all of its shares being held by the Tan family. Peter prepared to bid for contract manufacturing
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Timothy O’Neal MGT 400 Dr. Jones 2/3/15 The Davis national drugstore chain prefers to operate one outlet in a town that has four major market segments. The numbers of potential customers in each segment along with the coordinates are as follows. Location Coordinates Number of Market Segment x y Customers 1 2 18 1‚000 2 15 17 600 3 2 2 1‚500 4 14 2 2‚400 a. Which would be the best location by the center-of-gravity method? Cx = [2(1‚000) + 15(600) + 2(1‚500) +14
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Executive Summary: Porsche is a reputable global manufacturer of economical sports car and is planning in expanding its operations in to SUV market. The strategy of Porsche has been the fine balance between externalizing the manufacturing of 75% of its components via contracts with suppliers‚ while maintaining core competencies in design‚ interiors‚ engines‚ and aesthetic values by internalizing the assembly and marketing. This has helped them to differentiate by offering brand value recognition
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Ann Taylor: Survival in Specialty Retail Founded in 1954 by Robert Liebeskind‚ Ann Taylor starting out in New Haven‚ Connecticut‚ is first stand-alone store. Ann Taylor was considered a store for the busy socially upscale women- polished‚ refined and versatile women. Although Ann Taylor wasn’t a real person‚ her persona lived up to the character of the customer. Ann Taylor has been one of the most popular women’s clothing companies in the United States. Ann Taylor has four divisions; Ann Taylor
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The Greatest Marketing Secret of All If there is something about which I am pretty adamant‚ it’s the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things. In fact‚ most of it comes down to three core practices: 1) Focus‚ 2) targeting‚ and 3) multiplication (such as focusing on a niche‚ market targeting‚ and multiplying one’s marketing efforts). However‚ this fundamental magnetism is not only based on pure marketing practices
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NIKE-HUMAN RIGHTS VIOLATION. 1. Brief about the case Nike from the start has used outsourcing as its strategy. It outsources labour to developing countries to exploit cheap labour and maximize profits. But this has given rise to sweatshops in Asia especially in South-East Asia (Indonesia‚ Malaysia etc.) 2. Type of company activity where human rights has been violated Nike has been blamed for the following things:- Inadequate wages Working hours Safety hazards Withheld passports of foreign
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Deandra Mckie E. Dekline English 201-085 16 April‚ 2013 A Doll’s House: Woman Sacrifices How would you like to live in a society in which you were subjected to live for a man and not yourself. A Doll’s House by Henrik Ibsen tells the story of Nora a wealthy woman and the struggles she as well as the other female characters in a male dominant society face because of their gender. In this essay I will discuss how the women in Ibsen’s society scarifies themselves in order to remain in there gender
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SYNOPSIS The case study is about Haute Couture Fashion Bhd (HCF) and how it ran into trouble in early 2009. HCF was established in the 1974 with first fully equipped factory in Penang then started out as a small unlisted family business in the clothing manufacturing business. HCF has very quick established as high quality manufacturer of both men’s and women’s clothes. The case relates‚ in particular‚ to the problems currently being faced by HCF. Its new Managing Director‚ Jeffrey Cheong had just
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