Table of Content EXECUTIVE SUMMARY 2 1. Background 3 2. Dollar General diagnosis 4 a. Financial analysis 4 b. Strengths and weaknesses analysis 5 3. External Analysis 7 a. Competitors 7 b. Opportunities and threats analysis 8 4. Problem identification 10 REFERENCES 11 EXECUTIVE SUMMARY Dollar General is a retailing company‚ especially extreme value oriented. Since its establishment in 1955‚ Dollar General has drastically grown. In 10 years‚ from 1955 to 1965‚ the Company grew to 255
Premium Variety store Marketing Management
2009 for Dollar General Corporation‚ which represent fiscal years ended January 28‚ 2011 and January 29‚ 2010 respectively. The main issues which the company is concerned about are its ability to increase sales and profitability and reduce costs in the current economic situation; another issue is an ability to repay an extensive amount of long-term debt which increases its risks. Analysis of profitability The rate of return on assets for Dollar General for 2010 was 6.8% thus for each dollar the company
Premium Financial ratios Financial ratio Asset
------------------------------------------------- Contents Executive Summary 2 History 3 Marketing Strategy 3 Family Dollar Growing 4 Battle of Walmart and Family Dollar 5 Re-engineering 6 Inventory Control 6 Strategy Evaluation 7 Family Dollar’s Code of Conduct 8 SWOT Analysis 9 Family Dollar SWOT Matrix 14 Works Cited 15 Executive Summary Family Dollar Stores‚ Inc. operates a chain of self-service retail discount stores primarily for low- and middle-income consumers in the United
Premium Variety store Wal-Mart Marketing
MEMORANDUM To: From: Date: Re: Dollar General Industry Analysis Executive Summary: Dollar General is the sixth largest mass merchandiser‚ and the fourth largest discount store in the U.S. However‚ significant growth opportunities remain for extreme-value retailers such as Dollar General. Dollar General’s strategic objective is sustainable and profitable long-term growth. The company has opportunities for growth by expanding in the United States to areas that lack an
Premium Retailing Variety store Wal-Mart
Burma Shave and Dollar Shave Club were both interesting pioneers for their time period. Using advertising in an interesting way to promote something that most would not find interesting or‚ in the case of Burma Shave‚ care to try is a testament to what each company set out to do in a positive manner. The two companies are alike in that sense as using an interesting format such as comedy to engage an audience is a great strategy as it trigger a positive reaction that anyone can relate to. On the other
Premium Marketing Advertising Brand
McGhee A Principal’s Role in Opening A New School (Under the Direction of C. KENNETH TANNER) The purpose of this study was to examine the duties and responsibilities of a principal of a new school‚ during the year preceding the opening of the school and during the first year of occupancy in that school. The examination was completed via an autobiographical case study. The case study was enriched by interviews with three principals that had opened new schools‚ one assistant superintendent in charge
Premium High school Teacher
that target market. Required Elements: • No more than 2100 words Dollar Tree Stores go back over 50 years and started with K. R. Perry and a Ben Franklin variety store in Wards Corner‚ Norfolk‚ Virginia‚ and to Macon Brock’s‚ Doug Perry’s (son of K.R. Perry)‚ and Ray Compton’s adventure into $1.00 retailing (Dollar Tree‚ 2014). The name change to Dollar Tree was made in 1993. In 2012‚ Dollar Tree has opened 345 stores and exceeded $7 billion in sales. The company spans
Premium Variety store Dollar Tree Marketing
Course Project Final Dollar Tree and Dollar General Horizontal and Vertical Analysis Cynthia Bates Devry University Finance 382 Professor Bankston-Bradshaw April 19‚ 2013 Course Project Final Dollar Tree and Dollar General Vertical and Horizontal Analysis I. General information about companies II. Current events III. Relevant ratios IV. Spreadsheets V. Significant assets and liability items‚ comments on revenue and profitability VI. Relevant ratios and vertical
Premium Generally Accepted Accounting Principles Balance sheet Financial ratios
Dollar Tree’s first problem is that they do not allocate enough money in their advertising budget to promote an effective campaign that has the ability to produce worthwhile reach and frequency. The best media strategy for Dollar Tree is to use a pulsing technique. The pulsing strategy is an advertising timing or continuity pattern in which there is noted variation of media spending in the media schedule. A pulsing strategy is most effective because consumers use their products year round‚ but there
Premium Marketing Brand Advertising
The Trillion Dollar Question November 9‚ 1989. As the Berlin Wall fell and the Iron Curtain was lifted from Europe‚ the ever looming threat of nuclear annihilation was too lifted from the world. It appeared to be the dawning of a new era of global cooperation and prosperity. However this thin veil of peace was short lasting. A new century brought new threats: Chinese aggression in the South China Sea‚ Iran’s pursuit of nuclear weapons‚ the Russian annexation of Crimea. However the new century also
Premium Nuclear weapon Intercontinental ballistic missile