Strategic Management TUI University Winter 2010 External Environmental Analysis Case Assignment Module 2 Professor: Executive Summary This external analysis is critical in the development of a well rounded‚ cohesive strategic plan and will enable the JM Smuckers Company to gain a more comprehensive understanding of the current external operating environment and situational awareness of both future threats and opportunities. This analysis establishes a basic industrial framework‚ and then
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ex External Factors DRIEYES will be challenged by a number of external factors. Analysis of geographical‚ political‚ economic‚ social and environmental elements will evaluate the strength of DRIEYES. Keeping versatile Sydney market in mind‚ we have to drill down all of external factor affecting DRIEYES either directly or in directly. Keeping our product‚ Australia especially Sydney has a lot of potential with highest population. In addition to that‚ we are expecting a benefit of Sydney beaches
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The customers: Beyond the Bean believes that the main focus should be on people of both genders and without any distinction of ethnicy. The agegroup to target will be from 15 to 34. This includes students‚ either going to high school or University‚ and young professionals. Within London‚ there are around 20.000 students enrolled at high schools. As they are seeking some activities to do outside of school‚ it could be a good group to target. However‚ many of them are working part-time and live
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Internal Analysis Tesla motors is able to differentiate itself from its rivals by offering a product that has yet to be matched. No other automotive company has been able to produce a car that is all electric and can travel 250 miles on a single charge. In addition‚ no other company has a network of charge stations allowing Tesla owners to drive across the country if desired. Finally‚ Tesla motors has created a brand of elite cars‚ it has been said that Tesla owners may be more of a cult than that
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Chapter 3 The External Assessment Chapter Outline The Nature of the External Audit Strategic Management: Concepts & Cases 10th Edition Fred David The Industrial Organization (I/O) View PowerPoint Slides by Anthony F. Chelte Western New England College Copyright 2005 Prentice Hall Social‚ Cultural‚ Demographic & Environmental Forces Ch 3 -1 Chapter Outline (cont’d) Copyright 2005 Prentice Hall Ch 3 -2 Chapter Outline (cont’d) Political‚ Governmental‚ and Legal Forces Porter’s Five-Forces
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General Motors S.W.O.T Analysis General Motors Corporation (GM) is primarily engaged in the production of vehicles. It designs‚ manufactures and markets car‚ trucks‚ and other automobile parts all over the world. GM has a strong brand portfolio gives it significant competitive advantage. However‚ sustained decline in light vehicle sales as a result of increasing durability of vehicles and weak economic conditional pressure on the overall performance of the company. Strengths Weakness
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Question1. Market Definition from a customer defined market for Special K The product I choose is the cereals Special K from the very well-known brand Kellogg’s. As it is an international brand‚ I chose to be more specific‚ and only to focus on this product in France. As we all know‚ Special K is famous brand for its low fat and nutritional cereals‚ as a consequence those two factors will be our primary benefits. See figure 1.1 In this case‚ our primary benefit is the fact that Special K is low
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3.2 PEST analysis 3.2.1 Political Political factors affecting the specialist eateries industry are few and consist mainly of minimum wage and employment law changes. Krispy Kreme train their staff who usually have little experience or education; consequently‚ they pay employees minimum wage or similar and are therefore affected by minimum wage increases. Other political factors are government actions to reduce obesity; however it is very unlikely that government will legislate against
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Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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They analyse external forces‚ such as their competitive environment‚ economic conditions‚ technological possibilities‚ political and legal forces‚ changes in demographics‚ seasonal factors‚ as well as shifts in social behaviour”. Basically they engage their crystal ball and they do it much better than most. Needless to say‚ on New Year’s Day I was feeling a tad lethargic. A restful day; it did‚ however‚ give me time to think about our conversation and the various macro-external forces which confronted
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