Dollar General Industry And Competitive Analysis Dollar General Industry and Competitive Analysis INDUSTRY The first step to understanding a company is to examine its industry. There are four main areas to consider when analyzing an industry. These include: Competitors There are several different types of stores within the discount retail industry‚ and for comparison’s sake‚ the industry is further broken into many segments. DG is in the market segment known as the dollar store category
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Week-1 Assignment CASE STUDY Dollar General: Heavy on Organization‚ Light on Systems Managing Technology for Organizations April 20‚ 2006 Dollar General‚ a family of small‚ neighborhood store delivers with convenience and value on the basics needs of their customer. The store vows to help their customers save time and money just as it competitors Wal-Mart and Dollar Tree. However Dollar General believe that combination helps our customers have a better life‚ and that is important to
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What is Dollar General’s strategy to compete? Dollar General has done an outstanding job of consistently implementing a focused low cost strategy. The company’s strategic intent of being a customer-driven distributor of consumable basics and its effort has resulted in 6‚300 stores in 27 states‚ $6.1 billion in sales‚ and 54‚000 employees. Dollar General Stores target large families‚ low-income and fixed-income and blue-collar households‚ and women ages 55 to 64. (C-87) Dollar General has determined
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just low-income consumers. * Increase the public’s awareness of Dollar Trees products‚ inventory‚ and quality of products. Have Dollar Tree become a part of consumers recall. * Inform consumers of the extreme quality of Dollar Tree’s products‚ no products are expired or out to date. We just get an extreme discount with loyal distributors. * Change customer’s attitudes towards Dollar Tree and discounts stores in general. Discount stores carry the same quality name brands as department stores
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Dollar General Case Study [Author Name(s)‚ First M. Last‚ Omit Titles and Degrees] [Institutional Affiliation(s)] Dollar General Case Study 1. Explain why the old‚ nonintegrated functional system created problems for the company. Be specific. The rapid growth of the Dollar General places strain on its existing IT systems. Because the old non-integrated functional system was not scalable‚ there was a negative impact on meeting the working demand. There were two major problems created. The
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and Dollar General From: Senior Advisor‚ Kenbex Consulting Date: November 9‚ 2010 Re: Does Dollar General have the right strategy to maintain a competitive advantage in their market? Executive Summary The primary aim of this Memorandum is to determine if Dollar General currently uses the right strategies to maintain and sustain competitive advantage in this industry. In addition‚ Kenbex Consulting will be looking into the issue of how smaller firms in the retail industry‚ such as Dollar General
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Running Head: DOLLAR GENERAL 1Dollar General StrategiesGlenda ReeseManagerial Marketing BUS 620Professor Mary WrightJuly 8‚ 2012 DOLLAR GENERAL 2 Dollar General Strategies Two important strategy concepts that need to be implemented for successful marketing within a business are market segmentation and a generic marketing strategy. Market segmentation is defined by Mullins & Walker‚ Jr. (2010)‚ as the process by which a market is divided into distinct subsets of customers with similar needs
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Dollar General In 1955 Dollar General opened their first store. Even thought they were delivering convenience and value to shoppers since 1939. They have over 10‚000 Dollar General Stores in 39 states from coast to coast. They conquer the U.S by have more retail than any other retailer. Dollar General have a wide variety of package food‚ snacks‚ pet supplies‚ health and beauty aids‚ cleaning supplies‚ paper products‚ basic apparel‚ housewares and seasonal items. They come from many producers of
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Dollar General Case Analysis Dollar General (DG) has succeeded in becoming a prominent competitor in the extreme value retail market segment in the United States. Throughout the years‚ DG has executed key business initiatives that have led to major advantages. They have implemented a low cost business model that targets smaller communities‚ which in turn allows for lower prices on products that consumers consider essential. By using the low cost business model‚ DG has been able to sustain a
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Memo To: Management From: Date: [ 11/10/2010 ] Re: Competitive strategy Confidential Over the last several years Dollar General has seen great success with the strategies currently in place. With potential changes in the economy and some situations presently in the company Dollar General must plan for the future. This memo was put together to identify our strengths and weakness‚ analysis the external factors of the company‚ and find options for the future. The options of where to invest
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