Bajaj Auto Limited Vision & Mission Bajaj doesn’t have a straight vision or mission statement. They define it in terms of brand identity‚ brand essence (derived from mission) and brand values. Bajaj’s Brand Identity Bajaj’s Brand is the visual expression of its thoughts and actions. It conveys to everyone Bajaj’s intention to constantly inspire confidence. Customers are the primary audience for Bajaj’s brand. Indeed‚ our Brand Identity is shaped as much by their belief in Bajaj as
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10-20 Creating Balanced Scorecards that Support Different Strategies [L05] The Midwest Consulting Group (MCG) helps companies build balanced scorecards. As part of its marketing efforts‚ MCG conducts an annual balanced scorecard workshop for prospective clients. As MDG’S newest employee‚ your boss has asked you to participate in this year’s workshop by explaining to attendees how a company’s strategy determines the measures that are appropriate for its balanced scorecard. Your boss has provided
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“Balance” One fine evening‚ while walking to my friend’s place enjoying the beautiful climate & cool breeze‚ making one to be there walking or standing still to enjoy it‚ I saw a group of kids riding their bicycles like a gang & roaming. A huge van came in the opposite direction‚ which meant they had to make space‚ which they have been occupying so far‚ for the monster vehicle. Due to sudden change of course or rough terrain‚ one of the kids lost his balance & fell to the safe side
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Abstract The balanced scorecard was introduced in 1992 as a performance measurement tool and has developed now to form a strategic management system. This paper uses eight articles‚ identified in Figure 1 along with extra materials to track and analyse developments in the design and implementation. The paper shows examples of the scorecard in practice and concludes that developments have been beneficial overall. It also highlights problems encountered along the way and further areas for improvement
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effective. According to the Evans and Lindsey book the purpose of a balanced scorecard is to “translate strategy into measures that uniquely communicate your vision to the organization. The scorecard should consist of four perspectives: financial‚ internal‚ customer‚ and innovation and learning. These perspectives provide focus to the measurement and ensure that the organization captures the information that they need. The scorecard also organized the measures into leading and lagging. Lagging measures
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BALANCED SCORECARD OF MAYBANK VISION‚ MISSION AND STRATEGY The vision and mission of MPI is to achieve a top 10 position as a bank of choice in the upscale consumer market for strategic Deposit/Wealth Management Products; as well as Auto Loans‚ Personal Loans‚ CTS‚ Mortgage; and to be a known player in selected segments of top-tier companies for Corporate Banking. The past two years have been especially good for MPI‚ as for the first time‚ they have posted positive operating income and have obtained
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The development of the Balanced Scorecard as a strategic management tool 2GC Conference Paper Ian Cobbold and Gavin Lawrie Presented at PMA Conference‚ Boston‚ USA‚ May 2002 © 2003 2GC Ltd. All rights reserved. This document is protected under copyright by 2GC Ltd. The following terms and conditions apply to its use: Photocopying - single photocopies may be made for personal use as allowed by national copyright laws. Permission from 2GC and payment of a fee is required for all other photocopying
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Introduction to the Balanced Scorecard and Performance Measurement Systems 1 Chapter 1 Introduction to the Balanced Scorecard and Performance Measurement Systems by Christian C. Johnson From the beginning‚ it is important to understand why measuring an organization’s performance is both necessary and vital. An organization operating without a performance measurement system is like an airplane flying without a compass‚ a Formula One race car driver guiding his car blindfolded‚ or a CEO
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A Balanced Scorecard One of the most important things to do in order to run a successful business is to know how your business is faring at all times. “In assessing performance‚ organizations should not rely on any single measure but rather on a composite set of measures that take into account the various stakeholders of the firm‚” (University of Phoenix‚ 2005). These measures are represented on what is called a balanced scorecard. The information shown on the balanced scorecard is comprised of
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Using the Balanced Scorecard as a Strategic Management System Kaplan‚ Robert S.‚ Norton‚ David P. Harvard Business Review; Jan/Feb1996‚ Vol. 74 Issue 1‚ p75-85‚ 11p‚ 3 Diagrams Robert S. Kaplan and David P. Norton introduced the balanced scorecard‚ which supplemented traditional financial measures with criteria that measured performance from the perspectives of customers‚ internal business processes‚ and learning and growth. The scorecard enabled companies to track financial results while monitoring
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