Positioning for International Expansion Henry Jaya Sasmita Ferry Wijaya Yanny Yenni Salim Index List • • • • • • • • • • • Company Background Product Strategy Business Strategy Corporate Strategy Giordano’s Current Positioning Strategy Change current Positioning? Proposed Relative Positioning Map Giordano’s Key Success Factors (KSF) Could Giordano transfer its KSF? Giordano enters Indonesia Giordano in Indonesia Company Background • Established in 1981 by Jimmy
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Licensed to: iChapters User Licensed to: iChapters User A Concise Introduction to Logic‚ Eleventh Edition Patrick J. Hurley Publisher: Clark Baxter Senior Sponsoring Editor: Joann Kozyrev Development Editor: Florence Kilgo Assistant Editor: Nathan Gamache Editorial Assistant: Michaela Henry © 2012‚ 2008‚ 2006 Wadsworth‚ Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced‚ transmitted‚ stored‚ or used in any form or by any
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The Original Store Expansion Strategy: In 1992 and 1993 Starbucks developed a three-year geographic expansion strategy that targeted areas with favorable demographic profiles‚ that could be serviced and supported by the company’s operations infrastructure. A large city was selected to serve as a focal point for each targeted region. Starbucks professional teams were strategically positioned at these focal points to supervise opening of another 20 stores in each city in the first two years. Following
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The Europeans were motivated to embark on voyages for discovery had many motives. One motivation was to find the fantastic lands described in works such as the Travels of Mandeville and the legends of the magical kingdom of Prester John. Columbus even took a copy of Marco Polos Travels with him on his voyages. The most important motive was economic. The conquests of the Ottoman Turks had cut the Europeans off from trade with Asia. The overland trade routes were controlled by the Arab Muslims
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DOMESTIC POLICIES Economy President Fidel Ramos embarked on an ambitious development plan dubbed "Philippines 2000." Under the plan‚ several industries critical to economic development were privatized‚ such as electricity‚ telecommunications‚ banking‚ domestic shipping‚ and oil. The taxation system was reformed‚ and external debt was brought to more manageable levels by debt restructuring and sensible fiscal management. By 1996‚ GNP was growing at a rate of 7.2 percent and GDP at 5.2 percent
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Zara expansion in China ZARA Zara is the flagship chain store of Inditex Group owned in Spanish. Inditex takes a step forward in its expansion in China. Zara opened its first store in this country in May 2004 at the IFC mall‚ Hong Kong‚ where it now has five stores. In February 2006 the first store was launched in Shanghai‚ in Nanjing Xi Lu‚ followed by a second one in this city located at Times Square mall. In February 2007 The Inditex Group already opened its first Zara store in Beijing‚ located
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target market‚ cultural tastes and low barriers to entry for our company. I.2 Products Our products are fresh‚ made-to-order hot and cold sandwiches that appeal to a wide variety of consumers. I.3 The Market The fast casual restaurant industry has seen tremendous growth over the past decade. That growth is due in part to the increasing younger population that seeks out the dining atmosphere and convenience that fast casual offers. Firehouse Subs uniquely caters to this target market as well
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Ethical Considerations in Global Expansion Overview In Unit 1 you formed a team and started the process of company growth. Part of this team formation was to create a values profile. In week 2 one task that your team will face is to analyze growth opportunities for expansion. There are several factors that will impact your decision making‚ “Total demand in any quarter will be determined by (1) the market’s sales potential‚ (2) the seasonal and economic conditions of the global economy‚ and
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BUSINESS REPORT International Business Project Ambrocio Consultants : Maarten Huuskes & Laura de Jong ELECTRIC WORLD WITH RESPECT TO 2 Business Report Introduction 1. Exploring the market 1.1 SWOT 1.2 South Korea as an interesting market? 1.3 The South Korean image 1.4 Comparison with other countries 1.5 Factors that affect competiveness 2. Organizational structure 2.1 Elements that have impact on the SBU’s 2.2 Most important stakeholders 3. Cultural differences 4. Alliance 4.1
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Expansion Without Religion Religion played a huge role in westward expansion‚ but without the colonists’ theological roots‚ expansion most likely would have remained the primary goal for immigrants‚ as this was still a period of abundance‚ and the fact that the immigrants adapted their theology to justify their murderous actions means that they probably would have just found another way to condone their ways. Religion played a very important part in developing the United States into what it has
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