Topic 1: International Business 1. Why companies engage in international business? There are three major operating objectives that underline the reasons for companies to engage in international business: -expanding sales: pursuing international sales usually increases the potential market and potential profits -acquiring resources: foreign sources may give companies lower costs‚ new or better products‚ additional operating knowledge -minimizing risk: international operations may reduce
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VOLUME 8 LEADERSHIP IN INTERNATIONAL BUSINESS EDUCATION AND RESEARCH EDITED BY ALAN M. RUGMAN Indiana University‚ USA 2003 JAI An imprint of Elsevier Amsterdam – Boston – Heidelberg – London – New York – Oxford – Paris San Diego – San Francisco – Singapore – Sydney – Tokyo LEADERSHIP IN INTERNATIONAL BUSINESS EDUCATION AND RESEARCH RESEARCH IN GLOBAL STRATEGIC MANAGEMENT Series Editor: Alan M. Rugman Recent Volumes: Volume 1: International Business Research in the 21st Century
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My presentation will be 2 sections First I will show you this ad from china airline In this ad‚ the airline staffs are friendly‚ caring and kind to the others and they did the best to improve their services. Therefore‚ the humane orientation is highlight in this ad. Humane orientation refers the degree to which member of a society are fair‚ friendly‚ generous and kind to others. Generally‚ eastern countries like china‚ Malaysia rank very high on this culture while western counties like Germany
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------------------------------------------------- ------------------------------------------------- ------------------------------------------------- MSc in International Management (CEMS) ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- International Business & Strategy (BMGT 43510) ------------------------------------------------- -------------------------------------------------
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Teaching Staff • Associate Professor Yue Wang (course coordinator) – Call me “Wang” please • Note: pronounced as “Wong” Global Business Strategy – Consultation hours: • 3-5 pm Thursday – Room 642 Building E4A – Contact: • Email: yue.wang@mq.edu.au • Phone: 9850 8513 Week1 Introduction: concepts and issues • Tutors: – Miles Yang – Monica Rouvellas Week 1 Lecture Programs 2 Principles and Perspectives • Introduce concepts and frameworks – Content: the underlying
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Chapter 8-Political Forces 6. How can international companies use their strengths to influence government policies? International business is not merely a passive victim of political forces. It can be a powerful force in the world political arena. As noted in chapter 1‚ about half of the world’s 100 biggest economic units are firms‚ not nations. (257) International companies repeatedly make decisions about where to invest‚ where to conduct research and development‚ and where to manufacture
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Global Marketing versus Domestic Marketing Introduction Marketing is far and wide. Informally or formally‚ organizations and people engage in various actions that could be called marketing. Marketing deeply influences our everyday lives. Good marketing is the result of careful designing and implementation. Marketing practices are continually being refined and reformed in virtually all industries the chances of success. But marketing excellence is rare and difficult to achieve. Marketing is both
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1.. Identify the five cultural dimensions identified by Geert Hofstede and describe them indicating their importance in international business. 2.. Compare the advantages and disadvantages of various modes of entering foreign markets. 3.. Why do we have international strategic alliances? What are the forms and their respective advantages and disadvantages? ---------------- 4.. Consider a firm facing a make-or-buy decision‚ Provide 2 potential benefits and 2 risks that the firm may face from outsourcing
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International Business‚ 13e (Daniels/Radebaugh/Sullivan) Chapter 1 Globalization and International Business 1) The broadening set of interdependent relationships among people from different parts of the world is known as ________. A) globalization B) offshoring C) franchising D) outsourcing Answer: A Diff: 1 Page Ref: 5 Skill: Concept Objective: STUDY QUESTION 1.1: What are international business and globalization? What is the relationship between them? AACSB: Multicultural and Diversity
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and diversify simultaneously –Best companies will avoid trap of focusing on country as the primary segmentation variable International Marketing- is the performance of business activities designed to plan‚ price‚ promote‚ and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. •An entry strategy into international market should reflect on analysis –Market characteristics •Potential sales •Strategic importance •Strengths of local resources
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