UNIT 1 ECONOMIC ENVIRONMENT OF BUSINESS Objectives After studying this unit‚ you should be able to : • Define what you mean by “environment” • Classify the complex environmental variable on the basis of objective criteria • Identify the critical elements of economic environment of business • Analyse the interactions between economic and non-economic environment • Explain the impact of economic environment on business management; and • Illustrate your understanding of economic environment
Premium Economics
The conflicts between Apple and Samsung In the emerging market smartphone usage is increasing‚ while the most representative brands are Apple and Samsung. Apple is the most valuable US brand that has played a dominant position in US; while Samsung is a South Korea multinational conglomerate firm and the represent products are innovative and revolutionary smartphone and tablet. Apple and Samsung are the most extraordinary companies in terms of the advanced productions and market capitalization (Cantor
Premium Marketing Apple Inc. App Store
Dominant party systems are political systems that lie on the boundary between democratic and authoritarian. Dominant party systems are not authoritarian systems of government which prevent alternate political power‚ yet they do not exhibit the political freedoms of a true democracy. Within the system of a dominant party‚ there exists a government where power is concentrated within the reach of one party‚ although others exist and are part of elections. Opposition parties are not illegal‚ but are
Premium Political party Political philosophy Elections
ECONOMICS AND BUSINESS ENVIRONMENT 1.1) Economic activity and economics (Pp. 14-16) Prosperity: The ready availability of goods and services to fulfil needs. Resources: Land‚ labour and capital. Scarcity: The excess of human needs over what can be produced. Economic activity: occurs when people (consumers‚ managers) make choices to maximise their prosperity using scarce resources. The Science of Economics: is concerned with the study of economic activity. This field is complex
Free Economics Macroeconomics
Mental Models and Dominant Logic Weekend consumer offers in Automobile Company: Due to slowdown in market‚ marketing and sales managers started to think of ways to increase car bookings from customers. One of the ideas was to give weekend discounts‚ so that the weekend targets are achieved. It was implemented immediately in the forthcoming week. They spent a good amount of money in advertising and promotions. As a result‚ they received 1000 bookings during weekend‚ which usually is around 400
Premium Automobile Time Management
The market segmentation concept is crucial to market strategy. Apple has targeted and marketed their products to consumers with a few certain characteristics. Apple doesn’t target markets in the same way many of their competitors (if any) do‚ because it targets people and focuses on users‚ more so then the target markets alone‚ who then decide how and where they will use Apple’s products. This doesn’t mean Apple are exempt or ignorant of the "laws" of marketing‚ but instead they use a
Premium Marketing Apple Inc. Apple Store
Why was Dubinsky initially successful? Her first 3 years at apple from July 1981 through the fall of 1984 was ones continuous success with increasing authority and recognition. She refined and formalized the apple product distribution policy. She exactly understood apple situation in market and create a marketing execution funnel that Apple Company didn’t have this system before. She and her group took all apple products from their respective manufacturing sites to the dealers. They
Premium Southeast Asia Islam Steve Jobs
Ethical Behavior of Apple Apple was founded in 1976. Apple and its subsidiaries manufacture and design marketing mobile communication and media devices‚ personal computers‚ and portable digital music players along with related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. (nytimes.com) Ethical or unethical behavior in the workplace of Apple as a company has been up and down with some controversy. Apples ethics have been noted as being unethical
Premium Ethics
Effect of Ratio Profitability: Return on Asset (ROA) and Return of Equity (ROE) to Stock Price of PT Bank Central Asia (BCA) Tbk. Ratio profitability‚ Return on Asset (ROA) and Return of Equity (ROE)‚ of a firm is used as one of parameters for investor to decide whether they want to invest or not. The following table consists of ROA and ROE as well as the stock price of PT Bank Central Asia (BCA) Tbk.‚ as one of the largest bank in Indonesia‚ from year of 2002 up to 2011. Table 1. ROA‚ ROE
Premium Statistics Theory Explanation
• What professional‚ social‚ or personal characteristics do you have in common with your dominant learning style? B= Producer and C= Director I think this these are really actuate results because I do prefer working by yourself‚ at your own pace. I feel if we are working together there is always some who gets left behind and others keep going. I am also a focused‚ and to the point person. I like to get my work done first then we can talk about other things because that way we will not have to worry
Premium Writing Learning Education