A dominant culture is one that is able through economic or political power‚ to impose its values‚ language and ways of behaving on a subordinate culture or cultures. This may be achieved by monopolizing the media and means of communication.¹ I would say the dominant culture in America is the pop culture. Pop culture influences the way we dress and even the way we talk. A lot of young people talk with slang words that their grandparents wouldn’t even understand. Pop culture affects everything
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Abuse of dominant position Second part Demonization of dominant position‚ an exaggeration ? Using the word of ’’demonization’’ may seem irrelevant‚ but makes sense from that moment on we consider everything that has been said before‚ how the United States as well as the European Union are condemning it‚ also the important amount of lawsuits concerning this subject. There is indeed nowadays a kind of a propaganda against too important companies‚ propaganda that comes straight from the
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Corine Lightner POL 140 Essay #1 (Ch. 3 & 4) Dominant-Minority Relations In the early years of the United States‚ dominant-minority relations were shaped by the agrarian technology and the economic need to control land and labor. The agrarian era ended in the 1800s‚ and the U.S. has gone through two major transformations in subsistence technology since‚ each of which has transformed dominant-minority relations and required the creation of new structures and processes to maintain racial stratification
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In the story Hunger as Ideology by Susan Bordo women are portrayed as passive and inferior to men. Bordo looks into advertisements to prove her point about how visible it is that women are how they are suppose to be dainty and quaint. In the movie "The Thomas Crown Affair" it is totally opposite; the woman in this story is independent‚ strong‚ and self-reliant. She is able to outsmart him and prove to him that she is able to survive without any help. The modern women has transformed and broken the
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believe that Kevin Wu could be the dominant epic hero over Odysseus‚ but while Kevin and Odysseus share certain traits‚ Kevin’s superiority in epic heroism (changed from heroicness to heroism) controls over that of Odysseus. A hero isn’t self-serving‚ never boasts and never needs help. Odysseus fits all those categories. (Tried to avoid asking a question) Although Odysseus seems to be a dominant epic hero‚ Kevin Wu is more prominent as the hero because of his characteristics. (Had to reword because had
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Globalisation a11d Nike GLOBALISATION Globalisation is the growing relations of international markets and it involves the economic activity in the production of goods and services among countries. It involves aspects such as growth and productivity‚ employment and skills wages and unequal distribution in wages both internationally as within a country. Hence‚ the belief that globalisation leads to growth is present all over both the works of Friedman and Norberg‚ but can be illustrated by a quote
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Contents Page Executive Summary 2 Nike Inc. 2 Footwear Industry 3 Analyzing a Footwear Company.................................................................3 Trends in the Footwear Industry…………………………………………4 Nike’s Strategic Enablers in Gaining Competitive Advantage 4 Marketing & Promotion…………………………………………………...4 Production & Distribution………………………………………………...5 R&D………………………………………………………………………...5 Acquisition Strategy………………………………………………………..5
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Nike CSR Corporate social responsibility can be defined as the "economic‚ legal‚ ethical‚ and discretionary expectations that society has of organisations at a given point in time" (Carroll and Buchholtz 2003‚ p. 36). The concept of corporate social responsibility means that organizations have moral‚ ethical‚ and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its
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cause much rubble in the new companies operations. However‚ future political challenges cannot be ruled out. Nike being number one sportswear in the USA‚ its profits‚ turnovers‚ marketing sponsor ships and advertising surmount all other sports wear companies. This company is not only positioned as a market leader but also leaders in the industry labor practices initiatives. Although Nike had suffered bad publicity over the last decade‚ for various reasons‚ it is best placed in the political climate
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be defined by the dominant discourses in society‚ such as gender and sexuality. Michael Foucault’s definition of discourse is more than just the ways of thinking and producing meaning through communication. The notion of discourse defined by Foucault have become closely associated with power and knowledge (Miller‚ 1990). Dominant discourse demonstrates how reality has been socially constructed. They can be found in many forms of media and communication. Discourses become dominant because they are
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