1. ECONOMICS PROJECTTopic: Pizza Hut v/s DominosPresented by: NIDHI DEDHIA FYBBI - Roll No. 5 For the academic year 2011-2012 MITHIBAI COLLEGE 2. IntroductionFast food is one of the world’s largest fast growing industrytypes. India’s fast food industry is growing by 40%. The 6000corer fast food retail industry is mainly dominated by themultinational players and the key players which are active inthe research of the food retailing. Because of the availability ofraw material for fast food‚ global
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“A RESEARCH REPORT ON CONSUMER PERCEPTION ABOUT DOMINO’S PIZZA” [pic] SUBMITED BY: VINAY KALEKAR (3030) MAHESH GAIKWAD (3016) ROHIT CHAWDA (3008) DHANARAJ MAROLI (3049) SAGAR KALE (3029) TABLE OF CONTENTS |SR. NO. |CONTENTS |PAGE NO. | |1. |Introduction
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The global market for biosurfactants is expected to reach USD 2‚308.8 million by 2020‚ according to a new study by Grand View Research‚ Inc. Escalating consumer preference towards the use of bio-based products‚ particularly in Europe and North America is expected to increase biosurfactant penetration. In addition‚ stringent regulatory policies are further expected to augment the biosurfactant demand over the next six years. Methyl Ester Sulfonate (MES) was the largest consumed biosurfactant‚ accounting
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Summary of Cosmetics Giants Segment the global Cosmetics Market The world’s best know cosmetics companies are setting their sights on a lucrative new segment: the emerging middle classes in countries such as Brazil‚ Russia‚ India‚ and China. Marketers LÓréal‚ Procter & William Lauder‚ president and CEO of Estée Louder‚ calls China a ‘$100 billion opportunity.’ Nothing that there is no ‘one-size-fits-all’ idea of beauty cosmetics marketer pride themselves on sensitivity to local cultural preference
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2. Executive summary. 3. History of Pizza. 4. Introduction and History of Pizza Hut. 5. About Pizza Hut. 6. Pizza Hut Mission Statement. 7. Description of Report (Marketing Strategies). a) Marketin EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation
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Perceived Value of Pizza Company. We have search and chosen two research papers for literature review. We have found that Perceived Value of consumers played an important role towards our restaurant in influencing the consumer’s decisions and satisfaction. Therefore‚ we have done a research about Perceived Value to understand more and be able to practically apply it. We analyzed and borrowed three variables from those research papers to apply with our research model for Pizza Company. We are also
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HOSP4060: Strategic Management October 14‚ 2010 Competitive Profile Matrix for Pizza Hut 1. Companies | Pizza Hut | Papa Johns | Dominos | Critical Success Factors | Weight | Rating | Score | Rating | Score | Rating | Score | Product Quality | 0.2 | 3 | 0.32 | 3 | 0.18 | 4 | 0.21 | Price Competitiveness | 0.2 | 3 | 0.6 | 2 | 0.4 | 4 | 0.8 | Organic Foods | 0.05 | 1 | 0.05 | 2 | 0.1 | 1 | 0.05 | Target Market | 0.1 | 4 | 0.4 | 4 | 0.4 | 4 | 0.4 | Advertising | 0.15 | 2 | 0.3 | 3 | 0
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Case 5: MARKETING MICROWAVE OVENS TO A NEW MARKET SEGMENT I. The advantage of microwave ovens for food preparation II. The values and customs that might affect opinions about microwave ovens - III. New marketing strategy 1. Target market -upper middle class - Indian family and focus on housewife - single male 2. Long-term marketing programs - Pay more money for R&D and product innovation - Building call center to help customer (after sales
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women E. all of the above 2. A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____. A) market segment B) subculture C) ethnic group D) reference group E) subgroup Answer: B Page: 158 Difficulty: moderate 3. Many companies develop special marketing mixes for a segment of a larger culture whose members share distinguishing values and patterns of behavior. These segments are known as _____. A) subsegments
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GODREJ & BOYCE MANUFACTURING CO. LTD. SUMMER PROJECT ON: MARKET RESEARCH ANALYSIS FOR HOME FURNITURE SEGMENT SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES SUBMITTED BY: SHALINI II A – 44 SIMS (BATCH OF 2008-10) PNR No: 08020441050 Shalini.1086@gmail.com Market Research Analysis For Home Furniture Segment ACKNOWLEDGEMENT The completion of a report is never and can never be a unilateral effort. Through this sentence‚ I wish to make a modest effort to thank and express my gratitude to
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