Assignment 1 Submitted to: Jas Paul Chawla Submitted by: S M Abdullah Al Mamun (HBD2079) Table of content 1. Introduction: 4 2. Market Segmentation 5 3. The Concept of Market Segmentation 5 4. The Process of Market Segmentation 5 5. Demographic Segmentation 5 6. Geographic Segmentation 5 7. Psychographic segmentation 6 8. Behavioural Segmentation 6 9. Market targeting 7 10. Market Segmentation Limitations 8 11. The Positioning Concept 9 12. Positioning
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This project focuses on the motivation of Pizza Hut. There are a lot of factors involved when it comes to the motivation of OB‚ which companies have to deal with. In our project we have focused on SOME issues: 1. Organizational behavior 2. Organizational structure 3. Organizational Culture 4. Social and economic condition 5. Stimulating Innovation & Change 6. Improving‚ Quality & Productivity 7. Coping with Temporariness 8. Improving People Skills 9. Responding to Globalization 10. Improving
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Phase 1 World Set Up In order for the dominos and the other objects to work properly‚ certain settings on the ‘reactor’ Open the Units Setup dialog (Customize > Units Setup)‚ and change the Display Unit Scale and System Unit Scale to “Centimeters”. Then‚ click on the ‘reactor’ settings. Change the Solver to “Havok 3”. Under Havok 3 World‚ changes need to be made for two(2) measurements or units: 1. 1m = 5.0 cm 2. Col. Tolerance = 0.2cm Then‚ open the Time Configuration
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1.Introduction 1.1. History of McDonald ’s Corporation McDonald ’s Corporation is the world ’s largest chain of fast food restaurants‚ primarily selling hamburgers‚ french fries‚ soft drinks‚ milkshakes and desserts. It appeals to local taste preferences with relevant offerings like the offerings of one-third pound Big Tasty in most Europe and Latin America. McDonald ’s began in 1940 and opened by siblings Dick and Mac McDonald in San Bernardino‚ California. “We take the burger business more seriously
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Segmentation Why segmentation? External factors - globalization - clutter - knowledgable customers - competition - technology Internal factors - allocation of resources - effective marketing programmes - opportunies For NPD or/and market development Breaking down the market Potential market (everyone out there) Available market ( those who could buy the product) Target market (those we address) Penetrated market (those who actually buy the products) From
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the existence of market segmentation. Segmentation is a marketing management technique which can help firms to find ways of establishing a competitive advantage. Marketers design a marketing mix program‚ and also its policy‚ aims to specific needs of a segment that company has chosen to launch its product. Apparently‚ it can be easy but it is not. Companies have serious problems when they want to itself in international market‚ due to wide divergence in cross-border consumer needs and preferences
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MARKET SEGMENTATION Identify and profile distinct group of buyers who might require separate products and/or marketing mixes. Market segmentation can be segmented in different ways. MASS MARKETING- is when the seller engages in the mass production‚ mass distribution \and mass promotion of one product for all buyers it is also create s the largest potential market which leads to the lowest costs‚ which in turn can translate into either lower prices or higher margins. LEVELS OF SEGMENTATION
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Market segmentation- is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes‚ they are likely to respond similarly to a given marketing strategy. That is‚ they are likely to have similar feeling and ideas about a marketing mix comprised of a given product or service‚ sold at a given price‚ distributed in a certain way‚ and promoted in a certain way.
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Pizza USA must develop a consistent and effective pizza delivery service that will potentially increase pizza sales. It needs to create a unique and differentiated delivery service that will build and increase customer loyalty. Furthermore‚ it must design ways and processes that will address certain customer demands. Requirements: Make a list of pizza delivery attributes that are important to you as a customer. Combine your list with the lists of a few other class members and categorize
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The purpose of market segmentation is to enable the marketer to adjust marketing mixes (product‚ price‚ promotion‚ place) to meet the needs of one or more specific segments. Basically marketers use the market segmentation process to divide big markets into smaller segments according to characteristics of individuals‚ different groups and locations. Adidas the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world markets by looking at buying attitudes
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