Behari Chiken Spin Rolls‚ Pizza Hut platter1‚ Pizza Hut platter2 . | 2. | Soup & Salads: | Sweet Corn and Chicken Soup‚ Mexican Tomato Bean Soup‚ Salad Bar. | 3. | Pastas: | Lasagna Florentine‚ Fettuccine Alfredo‚ Spaghetti Bolognaise‚ Creamy Tomato Penne. | 4. | Sandwiches: | Philly Steak Sandwich‚ Tuna Melt Sandwich ‚ Mexican Chicken Sandwich. | 5. | Pizzas: | Base(PAN pizza‚ thin’ncrispy Pizza‚ Stuffed Crust Pizza‚ Seekh Kebab stuffed Crust Pizza). Supreme(Chicken Supreme
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REPORT ON PIZZA HUT” SM Fairview‚ Quezon City “In partial fulfillment of the requirements for the course Bachelor of Science in Hotel and Restaurant Management” “St.Clare College of Caloocan College of Hospitality and Tourism” Zabarte‚ Caloocan City” “SUBMITTED TO” Prof. Sally R. Reyes “SUBMITTED BY” Renz Erika C. Zoleta Phase 8-A package 14 block 2 lot 11 Bagong Silang‚ Caloocan city “SUBMITTED ON” October 10‚ 2013 JUNE 30 TO SEPTEMBER 30‚ 2013 Pizza Hut‚ SM Fairview
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Hi everybody! As you know‚ consumers have the different needs‚ wants‚ culture and location so we must make marketing segmentation. It means that we divide giant market into smaller segments which have the similarities. Then we can achieve more effectively with productions and services. To do this‚ we should look at 4 majors: geographical‚ demographic‚ psychographic and behavioral variables. Nestle is the world’s largest food company that did marketing segmentation very well. They also base on 4
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A Priori Segmentation: Market segmentation which is not empirically based. It involves segmenting markets on the basis of assumptions‚ custom or hunches. A.C. Nielsen Retail Index: Provides consumer oriented and media research market intelligence from various sources. Accuracy: The ability of a measurement to match the actual value of the quantity being measured. ACORN: ACORN is a geo-demographic tool assisting business in understanding their target market. ACORN focuses on population location
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innocent segmentation 1 Segmentat the market for innocent’s smoothie products using relevant segmentation criteria. In order to describe the segmentation of the consumer market of innocent’s smoothie products i’m going to use three relevant segmentation criteria such as: behavioural‚ psychographic and profile. Talking about the behaviour of customers we can segmentate the market of innocent in this way: The smoothies are addressed to customers that want healthy food‚ and live in a healthy
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beauty care and skin product. Nivea products close to its customers‚ regardless of where they live. They know what customer need and coming up with new products. The numbers of consumers are becoming increasingly interested in health and appearance due to the influence of the media and social changes‚ with demand for consumer. Nivea deodorants are very popular and well know in teenager‚ middle age. When Nivea came up with this new product they make a lot promotion which is very important for
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Question A: I have never ordered pizza online. I have only called in to place my order for pickup or delivery Question 1: A transactional website allows customers to buy‚ sell‚ and order goods and services while a promotional website promotes and brings more customers to a website. Since PizzaHut.com has both types‚ this causes it to be a hybrid website. PizzaHut.com allows for customers to go online and buy their product‚ which is food. Customers are allowed to go online and choose whichever
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Marketing‚ market segmentation is one of the key marketing strategies to look into. This essay is aimed to explain the concept of market segmentation and its benefits as a substitute to a mass marketing approach. Considering successful market segmentation‚ it is vital to go through three activities called STP process that should be undertaken‚ usually sequentially‚ if segmentation is to be successful (Baines et al.‚ 2011). STP process consists of three steps: segmentation‚ targeting‚ and positioning
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Market Segmentation This document prepared and presented by Business Resource Software‚ Inc. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual
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ANGELO’S PIZZA ANSWER #1. The expansion of stores and eventually franchising while focusing on serving only high quality fresh ingredients should include the following three resource management implications: (1) BUSINESS ENVIRONMENT ANALYSIS – This implication represents the importance of the company’s general and competitive environment. Angelo needs a good business strategy. A strategic plan is the company’s plan for how it will match its internal strengths and weaknesses with external opportunities
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