The attraction of Shanghai – Food & Catering Background information: Shanghai cuisine is the youngest among the ten major cuisines in China though with a history of more than 400 years. Traditionally called Benbang cuisine‚ it originated in the Ming and Qing Dynasties (1368-1840). Shanghai dishes usually look red and shiny‚ for they are often pickled in wine and their cooking methods include baking‚ stewing‚ teaming‚ deep-frying‚ etc. he raw materials of Shanghai dishes are well cut‚ and the colors
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Sales Promotion & Advertising Of Dominos Pizza UNIVERSITY OF MUMBAI ASSESSMENT YEAR : 2012-2013 SUBMITTED BY – SMIT D. DAFAL T.Y.Bms REENA MEHTA COLLEGE BHAYANDER‚ THANE 401 107 SALES PROMOTION AND ADVERTISING OF DOMINOS PIZZA DOMINOS PIZZA INDIA - HEAD OFFICE OFFICE 101‚ TIMMY ARCADE‚ MAKWANA ROAD‚ MAROL NAKA‚ ANDHERI EAST MUMBAI‚ - 400059 SMIT D. DAFAL G /210‚ VAIBHAV PARK‚ OPPOSITE DOMINOS PIZZA‚ MIRA BHAYANDER ROAD‚ MIRA ROAD EAST‚ THANE 401 107. ISHA CHOWDHRY
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EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellencethat has earned the respect of consumers and industry experts alike.Building a leading pizza company has required relentless innovation‚commitment to quality and dedication to customer service and value. Thequalities of entrepreneurship‚ growth and leadership have characterizedPizza Hut’s business through more than four decades of success. Throughthe strength of its heritage‚ its culture and its people
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Pizza is a kind of Italian origin and cuisine; it was spread to Australia by Italian immigrants from early 1920s. The pizza restaurants or shops main made and sold the pizzas. Toto’s Pizza House (Toto’s) is the first pizza shop established in Australia‚ it opened for business on July 1961‚ where the business has remained since. (Wikipedia‚ 2012) Nowadays in Australia‚ there are more than 3000 businesses of pizza‚ includes notable pizzerias and pizza chains. Some of those originated in Australia
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marketing techniques are used to market products in two organisations. Domino’s pizza Domino’s Pizza is recognised as the world’s leading pizza delivery company. Their expertise and passion for delivering hot and fresh pizzas has earned them numerous awards and the loyalty of millions of pizza lovers around the world. Domino’s Pizza was founded in 1960 by a man called Tom Monaghan whose original goal was to open three pizza delivery stores. Tom Monaghan and his brother‚ James‚ purchased DomiNick’s‚
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STRATEGY ANALYSIS * Evaluate the current strategies used by Domino’s pizza What is strategy? Strategy is a general‚ detailed plan of action‚ encompassing a long period of time‚ to achieve a complicated goal. Strategy‚ as a way of action‚ become necessary in a situation when for the direct achievement of the main goal‚ the available resources are not enough. The task of strategy is an efficient use of the available resources for the achievement of the main goal. There are many strategies can
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Table of Contents Stage 1 User Profiling and Task Analysis 3 What is User Profiling? 3 Who is a user? 3 User Requirement 3 Usability Engineering Lifecycle 4 Category of Users 5 Novice User 5 Intermediate User 5 Expert User 5 Stakeholders 6 Primary Stakeholders 6 Secondary Stakeholders 6 Tertiary Stakeholders 6 Facilitating Stakeholders 7 Data Gathering techniques 8 Interview 8 Questionnaire 8 Observation 10 Task Analysis 11 Hierarchical Task Analysis 11 Conclusion
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brand name and high brand loyalty 2. Innovative range of pizzas under one roof 3.Hygenic food and quick service 4. Sound financial situation and international turnover. 5.Good advertising and marketing 6. Over 20‚000 franchises around the world Weakness 1. Loyal customers are feeling that the satisfaction of the pizzas is declining. 2. Franchise management 3. Lack of an organic pizzas‚ which will limit the target market Opportunity 1. New Pizzas with different crust sizes and flavors. 2.Venture more
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The Domino Effect is the cumulative effect when one event sets off a chain of other events. This effect has happened multiple times throughout history‚ the two largest examples being The Red Scare of the 1950s and the Salem Witch Trials of the 1600s. The Red Scare‚ initiated by senator John McCarthy‚ caused the American people to develop mass suspicion‚ thinking that communists were roaming America attempting to destroy it. Perhaps one of the largest tragedies in human history‚ the Salem Witch Trials
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Marketing PROJECT ON PIZZA HUT Submitted To: Submitted By: Dr. Sajeevan Rao Saurabh Gupta Roll No-90‚ Sec-B INDEX S. No PARTICULARS PAGE 1. Pizza Hut- The Introduction 3-5 2. Ansoff Matrix 6 3. Quality Management 7 4. Perceptual Mapping 8 5. Technological Changes 9-10 6. Chase Strategy 11 7. SWOT Analysis 12 8. Segmentation‚ Targeting & Postioning 13-15 9. 7Ps of Services
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