ESCUELA SUPERIOR POLITECNICA DEL LITORAL MARKETING RESEARCH PROJECT “RICAS” Introduction The Ecuadorian market is one of the lest markets explored for the multinational enterprise because as we know recently the taxes were growing up and that isn`t for the entrepreneurs interesting to invest the resources in this country. Because they have to invest a lot of money and to recuperate the invest it could be take a lot of time and as we know while invest money
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Balanced scorecard of DOMINO’S PIZZA TABLE OF CONTENTS: 1) Introduction 2) Customers perspective 3) Internal processes 4) Innovation and learning
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List the challenges facing Kongstrup after the collapse of the alliance with MB. How could they have prepared better for the break-up? 2. It is unusual in many organizations for top management to allow employees significant input into their strategy‚ as Kongstrup did. What are the advantages and disadvantages of an open approach to decision-making? 3. Describe the environmental uncertainty for Kongstrup. How should they interact with and control their external environment? 4. Make a new
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CALIFORNIA PIZZA KITCHEN The case we studied this time is CPK‚ which is a restaurant with creative menu‚ high quality of foods‚ nice dinning environment‚ good dinning atmosphere‚ convenient traffic location and etc. The case discussion this time was more focused on the numerical data instead of strategy analysis. Although it’s not so easy for me to catch up with all information that the present group show‚ I think it’s really interesting. The main problem we need to discuss is how to raise the declining
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Papa John’s Pizza restaurants chain‚ owned by John H. Schnatter‚ is based in Louisville‚ Kentucky. The Company is fourth place among pizza restaurants‚ with a 4.1 percent market share. The chain has grown by adding 1290 new restaurants in just 5 years and the Company expects restaurant sales to top $1 billion this year. Papa John’s stakeholders are customers‚ staff‚ franchisees and shareholders. The Company prioritized its stakeholders and community as it shows by varied CSR actions. One of the
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Porter Analysis of the Zara Fashion Chain The Zara fashion chain‚ with 546 stores in 30 countries today ?from which 340 are outside Spain- and ?2914‚3 millions of total sales in 2002‚ is undoubtedly the group?s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group?s total stores‚ accounted for 72% of the group?s total sales and contributed to the holding?s total profits for ?540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003
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Italian-American cuisine pizza · pasta · desserts | Employees | 140‚000+ | Parent | PepsiCo (1977–1997) Yum! Brands (1997–present) | Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including salad‚ pasta‚ wings‚ breadsticks‚ and garlic bread. Corporately known as Pizza Hut‚ Inc.‚ it is a subsidiary of Yum! Brands‚ Inc.‚ the world’s largest restaurant company. As of 2012‚ there were more than 6‚000 Pizza Hut restaurants
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To be successful in any business or industry‚ it requires a combination of knowledge and understanding of whom the customer base is and how to do it better than the competition. Hostess had been in tune with its customers for over eighty-two years while curbing appetites and serving up an array of sweet treats as rich as the company history until late 2012‚ when the company announced it would seek bankruptcy protection. This decision would directly affect eighteen thousand jobs and would leave millions
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Five-Forces Model‚ the strategic management process‚ the components of the marketing mix‚ and law and ethics. Table of Contents Course Objectives Course Objectives: CO 1. Integrate Porter’s Five-Forces Model into developing a solid global strategy. CO 2. Assess and integrate business functions and processes in an organization CO 3. Formulate the essential components of the strategic management process. CO 4. Assess target markets and forecast the components of the marketing mix. CO 5.
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* KFC * Pizza Hut * Domino’s * CCD * Barista * Subway The Indian domestic pizza market is growing rapidly with number of foreign brands entering into the sector to seek business opportunities. In the current scenario‚ Indian consumers are increasingly shifting towards varieties of Pizza offered by the well-known brands. Further‚ huge untapped potential in rural and semi-urban areas‚ quick investment recovery‚ simple equipment and small investment to open a pizza outlet also contributes
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