ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Bocaling‚ JC Cruz‚ Marinel Espiritu‚ Bea Sy‚ Jayn MARTIN SMITH CASE STUDY Martin Smith is newly employed in Greenlane Group‚ a top venture firm. Mr. Weatherstorm‚ his senior partner gave him three proposals to assess and evaluate. Martin’s task was to make a presentation about the advantages of the three data communication companies and come up with a credible recommendation on which of the proposals should Greenlane Group choose? The company’s existing portfolio has high risk options
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• Compare the two cases in terms of methods‚ costs (if applicable)‚ and effectiveness of the outcomes (3 points). Both cases are a form of an alert identification subsystem belonging to the parent HELP System. Furthermore‚ both cases did not explicitly state vocabulary and ontology used. However‚ I can infer based on my knowledge in the field now that diseases‚ diagnoses‚ laboratory and procedures follow ICD 10‚ SNOMED‚ LOINC and CPT ontology for coding and that interoperability is achieved by
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www.hbrreprints.org HBR CASE STUDY AND COMMENTARY Should Cheryl initiate an investigation at her new firm? The CEO’s Private Investigation Four commentators offer expert advice. by Joseph Finder • Reprint R0710A If there ever were a time when a chief executive should commission some quiet snooping on her colleagues‚ this might be it. HBR CASE STUDY The CEO’s Private Investigation COPYRIGHT © 2007 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED
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Case Study Assignment 1. What is the key HR issue(s) of this case? The key HR issue of this case is not having the policy written or clear. It is important make clear to everyone what the policies are and that they are applied consistently and fairly across the organization. Bruce was not clear on the proper rules of not being able to sell the company product outside. He thought what he was doing wasn’t any different than selling to family and friends‚ which the other co-worker were doing
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In many eyes‚ the most appropriate form of ownership for a form or a business would be a public limited company or a PLC. A public limited company always tends to be a larger type of company. This is generally a good thing. In a large company it is almost always more stable. The most important advantage of having a large company is more specialized workforce. For example‚ in a small company people tend to multitask rather than be specialized. For example‚ in a restaurant‚ a small company may order
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Student Self-administered case study Principles of Management ‐ an Introduction Case summary: Case duration (Min): Principles of Management (PoM) 45-60 Introduction to PoM Worldwide This case considers what is meant by management from the perspectives of commercial and not‐for‐profit organisations. Similarities and differences are considered and arguments from two people presented over three short film clips. Consider using role play initially ‐ i.e. make one group of students a profit
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ENGINEERING ETHICS Concepts and Cases This page intentionally left blank g F O U R T H E D I T I O N ENGINEERING ETHICS Concepts and Cases CHARLES E. HARRIS Texas A&M University MICHAEL S. PRITCHARD Western Michigan University MICHAEL J. RABINS Texas A&M University Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Engineering Ethics: Concepts and Cases‚ Fourth Edition Charles E. Harris‚ Michael S. Pritchard‚ and
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Study on Organizational structure and Leadership style of Biocon Limited Contents Introduction of Biocon 2 Introduction to Organisational structures 3 Introduction to Leadership styles 4 Article Reviews 5 Organizational Structure Literature 5 1. Innovations in Organizational structure 5 2. Exploring the relationship between organization structure and perceived innovation in the Manufacturing Sector in India 6 3. Organization Design 7 Leadership Literature 11 1. At the end of the road
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CASE Tip Top Markets Tip Top Markets is a regional chain of supermarket located in the Southeastern United States‚ Karen Martin‚ manager of one of the stores‚ was disturbed by the large number of complaints from customers at her stores‚ particular on Tuesday‚ so she obtained complaints records from the store’s customer service desk fro the last eight Tuesdays. These are shown below; Assume you have been asked to help analyze the data and to make recommendations for improvement. Analyze the
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