Donna Dubinsky and Apple Computer‚ Inc. Case Analysis Dubinsky’s primary mistake was relying on her position and reputation rather than mounting an effective‚ persuasive‚ and fact-based argument. As noted by Jay Conger in The Necessary Art of Persuasion‚ today’s employees are not content to accept a decree from above and seek to understand the reasons behind a decision. She should have taken Jobs’ JIT proposal seriously from the beginning and‚ as soon as she heard of it‚ worked to make her case
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Why was Dubinsky initially so successful at Apple? Why did she respond the way she did to the JIT proposal? (Put yourself in her situation intellectually and emotionally). What do you think she could have done differently? Be specific. As companies today strive for success in the market place‚ it is the efficiency of the top management in the company‚ which usually determines whether or not they are able to achieve their goals. Many of these goals and values incorporate concepts surrounding quality
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I. Why was Donna so successful during her first 4 years at Apple before the JIT dispute? Dubinsky’s advanced because: (1) her division delivers results‚ (2) her individual performance is strong‚ (3) Apple’s environment permits rapid advancement‚ and (4) her boss helps her. 1. Sales delivered strong results‚ and Dubinsky was a recognized positive contributor to it. Dubinsky’s group performed well on key metrics including dealer satisfaction‚supporting new product launches without delay‚ and scaling
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Donna Dubinsky and Apple Computer Inc. Recommendations and Findings - The Ultimatum “…Star performers who have been rewarded for their individual contributions and have come to expect wide latitude in how they work‚ becoming a manager can be a mixed blessing.” These words aptly describe the career of Donna Dubinsky at Apple Computer. As you will find in this paper‚ Donna’s case highlights key issues in organizational strategic direction and hierarchical structure; it illustrates power and
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Suggested Cases Not Contained in the Book and their Potential Use with the Organizational Change Toolkit‚ 2e Case Title Brief Description Suggested Use Case Source Visioning at Xerox Xerox creates a new vision Ch 4:Need for change and visioning Ivey Business School Rodale Press The re-entry of Maria Rodale into Rodale Press Ch 8: Change leadership‚ action planning Darden School‚ University of Virginia Asda (A) Describes the problems facing Asda Ch 2 & 3: Organizational diagnosis Harvard Business
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Donna Dubinsky and Apple Computer Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman‚ Steve Jobs‚ proposed a new distribution process which would transfer many responsibilities away from distribution manager‚ Donna Dubinsky. Dubinsky believed‚ however‚ that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management‚ culminating in her threatened resignation. This case
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EXECUTIVE SUMMARY IDEO‚ one of the world’s largest and most successful product design firms. IDEO is responsible for the development of 3Com’s Palm V hand-held computer. The Palm V’s market success has ingnited mass competition in the hand-held computer industry. This increase in competition has a major 3Com competitor‚ HandSpring to approach IDEO to now design the competing VISOR product. Handspring’s management wants the VISOR prototype to be designed and manufactured in less than half
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Donna Dubinsky and Apple Computers‚ Inc. Why was Dubinsky initially successful at Apple? Donna Dubinsky was initially successful at Apple because she projected a lot of confidence and conviction in her beliefs. Donna was a decision maker who battle for procedure. Donna was focused primarily on her caring and honest relationships with her subordinates. Donna was aggressive with her convictions; she pushed hard for an interview with Apple and received an offer only after pointing out that they would
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RGANIZATIONAL BEHAVIOR AND LEADERSHIP WRITTEN ANALYSIS OF CASE SUBMITTED BY: FATIMA NAZ MBA I MORNING DATE:01 12 11 DONNA DUBINSKY AND APPLE COMPUTER‚ INC Introduction: In Donna Dubisky case‚ Donna was facing challenge of changing distribution system. She needs to deal with change because it was affecting her at professional level. She has had a promising career at Apple Inc. she had a support from her boss‚ Ray weaver. The dilemma was that she feels what she is doing is best for company; therefore
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Social Network and Influence Donna Dubinsky built an excellent social network with her subordinates. She willingly fought for them and they really appreciated her. It helped her to maintain strong trust and relationship. [pic] But she failed to build good network with higher level management. Dubinsky had lots of confidence and conviction in her belief. She was very direct and not intimidated by upper management. She was not very political. She didn’t go out and sell her idea
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