COMPANY INTRODUCTION PepsiCo is a world leader in convenient foods and beverages‚ with 2005 revenues of more than $32 billion and more than 157‚000 employees. The company consists of Frito-Lay North America‚ PepsiCo Beverages North America‚ PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. Many of PepsiCo’s brand names are more than 100-years-old‚ but the corporation
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A PROJECT REPORT ON CONSUMER PREFERENCE FOR COKE V/S OTHER BRANDS [pic] JAN.-MAR.2010 By MD.TAOSEEF QURAISHI REPORT Submitted to BHARATI VIDYAPEETH UNIVERSITY In partial fulfillment of the requirements For the award of the DEGREE of MBA Bharati vidyapeeth University‚ PUNE Bonafide Certificate Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI‚ who carried out the
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Kentucky Fried Chicken and the Global Fast-Food Industry Jeffrey A. Krug University of Illinois at Urbana-Champaign Copyright © 2001 by Jeffrey A. Krug. Used with permission. Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and third largest fast-food chain in 2000. KFC had a 55 percent share of the U.S. chicken restaurant market in terms of sales and operated more than 10‚800 restaurants in 85 countries. KFC was one of the first fast-food chains
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The perceptions of First Year HRM Students About the Use of Monosodium Glutamate (MSG) Antenor Cruz‚ Paula Balane‚ Rachel Carola‚ Camille Rada‚ Jacquelyn Chapter 1 Introduction Background of the Study The researcher chose this topic because most of us have this in our home and not being aware of the effects to the human body. The researcher would like to know the opinions freshmen HRM student because will become
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CHAPTER (1) EXECUTIVE SUMMARY I‚ Chetan Solanki felt privileged to be a part of L J institute of management studies‚ Ahmedabad. I did my summer internship training in PepsiCo Holdings India Limited a FMCG sector company. My project title is “Analyses of success of Retail Initiator in Baroda city and Suggestion on Go forwards”. The project basic objective is to analyze the program which has been introduced in march-2010 the duration of the program is of 8 month till october-2010. Name of the program
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CHAPTER 1 Consumer Behaviour and Marketing Strategy Marketing Strategy The combination of product‚ price‚ distribution and promotion most suited to a particular group of consumers. Consumer Behaviour A discipline dealing with how and why consumers purchase (or do not purchase) goods and services. Learning to anticipate consumer behaviour is the key to planning and managing in today’s ever-changing marketing environment. Influences on consumer behaviour (understanding) Purchase and
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M01_HEIZ9418_10_SE_C01.QXD 12/11/09 7:37 PM Page 1 Operations and Productivity PART ONE Introduction to Operations Management (Chapters 1–4) Chapter Outline GLOBAL COMPANY PROFILE: HARD ROCK CAFE What Is Operations Management? 4 Organizing to Produce Goods and Services 4 Why Study OM? 6 What Operations Managers Do 7 The Heritage of Operations Management 8 Operations in the Service Sector 10 Exciting New Trends in Operations Management 12
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Advertising | | | | | "Advert" redirects here. For the British musician‚ see Gaye Advert. "Advertiser" redirects here. For other uses‚ see Advertiser (disambiguation). For content guidelines on the use of advertising in Wikipedia articles‚ see . For a proposal on advertising about Wikipedia‚ see . A Coca-Cola ad from the 1890s Marketing | Key concepts | Product / Pricing / Promotion Distribution / Service / Retail Brand management Account-based marketing Marketing
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Food and Economy Canadian cuisine is best characterized as eclectic rather than consistent in content. Food in Daily Life. The agricultural and ethnic richness of Canada has led to two distinctive characteristics of everyday food consumption. The first is its scale. Canadians are "big eaters‚" with meat portions in particular dominating the Canadian meal. There are generally three regular meals in a given day. Breakfast‚ often large and important in rural areas‚ but less so in urban areas‚ is most
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5 Business Driven MIS module 1 M OST COMPANIES TODAY rely heavily on the use of management information sys- tems (MIS) to run various aspects of their businesses. Whether they need to order and ship goods‚ interact with customers‚ or conduct other business functions‚ management information systems are often the underlying infrastructure performing the activities. Management informa- 1 2 tion systems allow companies to remain competitive in today’s fast-paced world and especially
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