CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY Humayun Kabir Chowdhury‚ Nargis Parvin‚ Christian Weitenberner‚ Michael Becker Abstract: The high penetration rate of mobile phones has resulted in the increasing use of handheld devices to deliver advertisements for products and services. Short Message Service (SMS)‚ in particular‚ has been very successful. Based on the existing literature about attitudes toward advertising and consumer behavior models
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Walmart is expanding its presence on the Internet and the usage of mobile apps in stores. This summer Walmart will place lockers in some of the stores and customers will be able to pick up their orders from pre-assigned lockers 24 hours a day (Banjo 2013). The retail environment is changing; customers are using new technologies in every aspects of decision making from finding alternatives and comparing them to buying and using them. For almost every purchase customers start their shopping by
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Concept of Patient Satisfaction Nursing theories gives directions and guidance for structuring nursing practice and also these theories are the part of nursing education and research. Many of the nursing theories are based on the concept of caring. Watsons Human caring theory one of the well-known caring theory. The institution I work for uses the caring model which is based on the human caring theory of Jean Watson. “Transpersonal Caring Relationship” is the foundation of her theory. Watson based
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Regression Analysis: Predicting for Detroit Tigers Game Managerial Economics BSNS 6130 December 13‚ 2012 By: Morgan Thomas Chad Goodrich Jake Dodson Austin Burris Brittany Lutz Abstract As there are many who invest in athletic events‚ the ability to better predict attendance to such events‚ such as the Detroit Tigers games‚ could benefit many. The benefits include being able to better stock concessions stands‚ allocate advertising budgets‚ and staff security. Therefore‚ the aim
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Journal of Diversity Management – First Quarter 2010 Volume 5‚ Number 1 To Be Ethical Or Not To Be: An International Code Of Ethics For Leadership Ala’ Alahmad‚ University of the Incarnate Word‚ USA ABSTRACT To be ethical or not to be that is the question? Leadership is about setting the right example and making a difference in people ’s lives. You do not have to do great things to make a difference (Ayres‚ 2004). Honesty‚ tell the truth no matter what‚ respect‚ punctuality‚ not judgmental
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Why Do People Buy Hybrid Cars? Wan Ying Chua‚ Alvin Lee & Saalem Sadeque‚ The University of Western Australia Abstract This article reports on the underlying dimensions used by petrol-electric hybrid and conventional car buyers when evaluating a vehicle with the intent to purchase. Buyers of conventionally fuelled vehicles reported that they considered quality and performance as the most important determinants of choice. They rated as least important‚ the image they derive from
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Berlin‚ den 07.08.2012 Corporate Social Responsibility and Labor Unions How do CSR and Labor Unions influence each other Table of ContentTable of Content 1. Introduction:2 2. Development and General Perception of CSR3 3. Position of Labor Unions today5 4. Labor Unions on CSR5 5. The possible reciprocal influences of Labor Unions and CSR6 5.1 Possible influences of Labor Unions on CSR6 5.2 Possible influences of CSR on Labor Unions7 5.2.1 Reorientation of Labor Unions7 5.2.2 CSR
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Alcoholic dementia is a silent epidemic‚ it’s cause is excessive drinking. This type of dementia goes undiagnosed and confused with other types of dementia. Alcoholic dementia is a lack of vitamin B1 and is detrimental to one’s health‚ especially in the aging population. Alcohol induced dementia is treatable and possibly reversible; even so‚ it is avoidable if drinking in moderation. Dementia is a loss of mental ability severe enough to interfere with everyday life (Alzheimer’s Association. N.D.)
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OUTLINE I. Introduction Thesis statement: divorced parents should not remarry for the following reasons. II. Body A. Divorced parents remarry which will have negative impacts on their children 1. Children will be placed in a complex situation. 2. Parents’ remarriage will give children pernicious influences on their behavior and study. B. Divorced parents will face complex relationships when they remarry 1. Stepparents will get into troubles with stepchildren. 2.
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Traditionally in Latin American culture‚ women did not have the same rights as men. This is because in Latin America is ruled by patriarchal cultures in which men are in control and women are treated as if they are second class citizens. This is a mentality that many Latin American countries around the world have towards women. Women did not revolt against this until the 20th century when woman’s suffrage and social movements became more prominent and women demanded the rights that men had. Some
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