Female Roles in Television Advertising: Viewers’ Use of Gender Role Cues in Appraising Stereotypic and Non-Stereotypic Role Portrayals Richard H. Kolbe‚ Washington State University‚ Washington Carl D. Langefeld‚ Indiana University‚ Indiana The study uses the Bem Sex-Role Inventory (BSRI) as both a self-rating and projective scale to predict viewer responses to stereotypic and non-stereotypic role portrayals in television conlmercials. Projective BSRI ratings of ad characters were significant
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For Kottak’s Chapter 10 and lectures‚ The Modern World System: -world systems theory: identifiable social system based on power and wealth differentials and it extends beyond individual countries. -core: geographic center (most dominant position in the world system) includes strongest‚ powerful‚ most advanced industrial nations. -semi-periphery: (between the core and periphery nations) industrialized- export both industrial goods and commodities but lack power and economic dominance of core
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Ebbinghaus became the first psychologist to investigate learning and memory experimentally. In doing so‚ he not only showed that Wundt was wrong on that point but also changed the way in which association‚ or learning‚ could be studied. His goal was nothing less than to apply the experimental method to the higher mental processes. Most likely influenced by the popularity of the work of the British associationists‚ Ebbinghaus chose to under- take his breakthrough research in the area of human
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Exam #2 COM 112 Chpt. 5 Notes 144 Language: structured system of symbols used for communicating meaning. Bound by context‚ governed by rules‚ and sometimes unclear‚ expresses affection. 145 Language is arbitrary (mostly) – words mean whatever we choose them to mean. Language is symbolic – each word represents a particular object or idea‚ but it does not constitute the object or idea itself. Abusing language: 164] 1. Defamation – land that harms a person’s reputation or negative image
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Internet Research The effects of blogger recommendations on customers’ online shopping intentions Chin-Lung Hsu Judy Chuan-Chuan Lin Hsiu-Sen Chiang Article information: Downloaded by Assumption University of Thailand At 01:38 31 May 2015 (PT) To cite this document: Chin-Lung Hsu Judy Chuan-Chuan Lin Hsiu-Sen Chiang‚ (2013)‚"The effects of blogger recommendations on customers’ online shopping intentions"‚ Internet Research‚ Vol. 23 Iss 1 pp. 69 - 88 Permanent link to this document: http://dx.doi
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IMB 443 SEEMA GUPTA VOLKSWAGEN IN INDIA In just 4 years since Volkswagen (VW) set up its India operations‚ it had captured a 3.6% market share - something the Detroit giants had not been able to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagen group‚ which also owned Audi‚ Bentley‚ Bugatti‚ Lamborghini‚ Porsche‚ SEAT‚ and Skoda. In India‚ the group was present with Skoda‚ Audi‚ and VW.1 Maik Stephan‚ Managing Director‚ Volkswagen Group Sales
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ABSTRACT This is an arrangement paper that was compiled by several students attending the University of Phoenix online classroom. This paper elaborates on the four functions of management. In order for an organization to survive‚ each of these functions is critical. Comprehensive understanding of each of the four functions is also necessary. This paper also identifies and presents operational illustrations of the four basic functions. It emphasizes the need to perform each of these management
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Aid and the Two Gap Model Aid is a burning issue these days. The question of countries accepting foreign aid has intrigued economists and the general public for a quite a while. Television discussions and newspaper articles have frequently focused on this issue while politicians try to fight this matter out in the parliaments. Furthermore‚ many are trying to unravel the enigma of aid and its effects on growth. This paper‚ in the little word space provided‚ will try to establish a relation between
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Journal of Advertising Research‚ 41(5)‚ vvvvvpp.23 - 32. Buchwalter‚ C. & Martin‚ D. (2003).The State of Online Advertising. Nielsen NetRatings vvvvv[online]. Available from: <www.nielsen-netratings.com > [Accessed on 19 May vvvvv2012]. Burns‚ K.S. & Lutz‚ R.J. (2006) The Function of Format. Journal of Advertising‚ 35(1)‚ vvvvvpp. 53-63. Caroline D Cavana‚ R. Y.‚ Delahaye‚ BL. and Sekaran‚ U. (2001). Applied business research: vvvvvqualitative and quantitative methods. John Wiley & Sons: Queensland
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MGT 4123 Business Policy Case Analysis September 27‚ 2009 Student Name: Adam Gher Case Name: General Motors I. Mission To develop and grow a performance-based‚ world-class‚ competitive diversity supply base that will work with General Motors towards its goal of being the market leader in the automotive industry. G.M. is a multinational corporation engaged in socially responsible operations‚ worldwide. It is dedicated to provide products and services of such quality that our customers
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