attitudes toward advertising have been considered important to track because they likely influence consumers’ exposure‚ attention‚ and reaction to individual ads (cf. Alwitt and Prabhakar‚ 1992) through a variety of cognitive and affective process (Lutz‚ 1985). One fundamental difference between Internet and traditional advertising is the degree to which the consumer versus the company has control over advertising exposure. With traditional advertising‚ consumers play a relatively inactive role in
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386–394. Low‚ G. S.‚ & Lamb‚ C. W.‚ Jr. (2000). The measurement and dimensionality of brand associations. The Journal of Product and Brand Management‚ 9‚ 350–368. Levitt‚ T. (1969). The marketing mode: Pathways to corporate growth. New York: McGraw-Hill. Lutz‚ R. J. (1991). The role of attitude theory in marketing. In H. H. Kassarjian & T. S. Robertson (Eds.)‚ Perspectives in consumer behavior (pp. 317–339). Glenview‚ IL: Scott‚ Foresman and Company. McCracken‚ G. (1989). Who is the celebrity endorser?
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Portfolio Table of Contents Portfolio Cover Letter .............................................................3 Project One Cover Letter..........................................................4 Project One................................................................................5 IWA(Rosenberg)......................................................................8 IWA(Paul Heilker and Melanie Yergeau)...............................11 Project Two
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Agency Costs and Ownership Structure Keown‚A .‚ John.M. ‚ William‚ P. ‚ David‚ Jnr S. (2003).The Foundations of Finance‚ 4th Edition‚ Prentice Hall. Laing‚ D. ‚ & Weir C. M. (1999). Governance structures‚ size and corporate performance in UK firms Lutz‚ D.‚ & Mimbi‚ P. (2004). Essays on Objectives and Purposes of Business Management. Millichamp‚ A. H. (1996). Auditing . London. Continuum. McColgan‚ P. (2001). Agency Theory and Corporate Governance: A review of the literature from a UK perspective
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York: Harper & Row. Paxton‚ J. (Ed.). (2000). The statesman ’s year-book‚ 124th edition. New York: St. Martin ’s Press. Risser‚ S. (1989‚ January). Retirement communities: A market for home health agencies. Caring‚ 44-47. Rosen‚ S. M.‚ Fanshel‚ D.‚ & Lutz‚ M. E. (Eds.). (1988). Face of the nation: Statistical supplement to encyclopedia of social work‚ 18th edition. Silver Spring‚ Maryland: National Association of Social Workers. Stensager‚ M. (2001). Seattle HMO adds long-term care services. Aging‚
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Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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weapon of control. Propaganda increases the citizens’ morale and makes them think that what the party tells them to do is always right. There are mainly two types of propaganda‚ one changes truth‚ so-called doublethink‚ and another creates fear. “Doublespeak” can be seen frequently in the world of 1984. The party’s big slogan “WAR IS PEACE. FREEDOM IS SLAVERY. IGNORANCE IS STRENGTH.”(George Orwell‚ 4) is a good example. The idea of the slogan is to convince the citizens that what they want‚ is what
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John Harvey (1972)‚ “Opinion Change as a Function of When Information About the Communicator Is Received and Whether He Is Attractive or Expert‚” Journal of Personality and Social Psychology‚ 21 (January)‚ 52-55. Moore‚ Elizabeth S. and Richard J. Lutz (2000)‚ “Children‚ Advertising‚ and Product Experiences: A Multimethod Inquiry‚” Journal of Consumer Research‚ 27 (June)‚ 31-48. Moorman‚ Marjolein‚ Peter C. Neijens‚ and Edith G. Smit (2007)‚ “The Effects of Program Involvement on Commercial Exposure
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Kevin Lane Keller Conceptualizing‚ Measuring‚ and Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix for the brand than
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European Foundation for the Improvement of Living and Working Conditions The automotive cluster in Baden-Württemberg‚ Germany Introduction Profile of Baden-Württemberg Automotive industry in Germany Baden-Württemberg’s automotive cluster Factor conditions Demand conditions Summary and future scenarios Bibliography This report is available in electronic format only Wyattville Road‚ Loughlinstown‚ Dublin 18‚ Ireland. - Tel: (+353 1) 204 31 00 - Fax: 282 42 09 / 282 64 56 email: postmaster@eurofound
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