Abstract For professional journalists‚ the fullest expression of professional skill is in producing quality‚ independent editorial‚ according to McQuail in (Donsbach & Patterson 2004). However this becomes problematic for journalists‚ when it conflicts with profit creation in corporate media (Chomsky1988; McChesney1999‚2001‚2011; McKnight2012). The issue of editorial independence in today’s corporate media arena is an important one for emerging professional journalists‚ as well as for academics
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CHAPTER - I INTRODUCTION AND DESIGN OF THE STUDY 1.1 INTRODUCTION Advertisements play a vital role today in promoting the sale of consumer goods. Traditionally advertisements are made through hand bills‚ exhibitions‚ magazines‚ radio‚ etc. Newspapers occupy a major role in advertisement field which carry the message to every nook and corner of the world. With the glorious entry of television in the lives of modern homes‚ the concept of advertisements underwent lot of changes. Television is
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Table of Contents Acknowledgement Abstract Table of Contents Chapter One: Introduction 1.1 Background to Topic 1.2 Fashion Field and Skin care Product Chapter Two: Literature Review 2.1 Advertising Endorser 2.1.1Celebrity 2.1.2 Expert 2.2 Endorser Credibility 2.2.1 Trustworthiness 2.2.2 Expertise 2.2.3 Attractiveness 2.3 Advertising Effectiveness 2.3.1 Brand Attitude 2.3.2 Attitude towards advertisement 2.3.3 Purchase Intention 2.4 Match-up Hypothesis 2.5 Information
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case teaching note 8 Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Overview In the six years following its October 2000 initial public offering (IPO)‚ Coach Inc.’s net sales had grown at a compounded annual rate of 26% and its stock price had increased by 1‚400% as a result of a strategy keyed to “accessible” luxury. Coach created the “accessible” luxury category in ladies handbags and leather accessories by matching key luxury rivals on quality and styling‚ while beating them on price
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“High and Mighty: The Dangerous Rise of the SUV” by Keith Bradsher: Introduction: 1.Why is the safe image of SUV’s an illusion? They roll over too easily‚ killing and injuring occupants at an alarming rate‚ and they are dangerous to other road users‚ inflicting catastrophic damage to cars that they hit and posing a lethal threat to pedestrians. 2.What have manufacturers’ market researchers decided? That millions of baby boomers want an adventurous image and care almost nothing about putting
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investment facilitate technological progress? Evidence from Chinese industries. Research Policy‚ 32‚ 945–953. Liu‚ Z. (2008). Foreign direct investment and technology spillovers: Theory and evidence. Journal of Development Economics‚ 85(1–2)‚ 176–193. Lutz‚ S.‚ Talavera‚ O.‚ & Park‚ S.M. (2003). The effects of regional and industry-wide FDI spillovers on export of Ukrainian firms. Centre for European Economic Research Discussion Paper No Ma‚ A. C. (2006). Export spillovers to Chinese firms: Evidence from
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OVERVIEW AND ANALYSIS OF GENERAL MOTORS "General Motors has no bad years‚ only good years and better years" (Sloan‚ 1972). This mantra established in 1950 by former GM president Harlow H. Curtice may have been true at one point‚ but is called into question today by many‚ including Wall Street. By many standards‚ General Motors is an extremely successful company‚ though an analysis of the corporation today uncovers many troubling issues. GM is and has been the world ’s leader in automotive
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Volver a COMUNICACIONES Gonzalo MONTIEL ROIG (Universitat de València) LA CONSTRUCCIÓN DE LA IDENTIDAD DEL “JOVEN” EN INTERNET: APUNTES SOBRE EL CONSUMO CULTURAL Y MEDIÁTICO DE LOS JÓVENES Esta comunicación trata conectar el proceso de construcción y consolidación de la identidad juvenil a través del consumo cultural y mediático con el hecho constatado de que Internet‚ como nuevo espacio de comunicación y de oferta cultural‚ es una máquina de consumo que requiere de más usuarios y nuevos
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Journal of Eye Movement Research 5(2):1‚ 1-8 Vergence tracking: a tool to assess oculomotor performance in stereoscopic displays Pascaline Neveu IRBA‚ France Matthieu Philippe Anne-Emmanuelle Priot Philippe Fuchs Corinne Roumes IRBA‚ France IRBA‚ France Mines ParisTech‚ France IRBA‚ France Oculomotor conflict induced between the accommodative and vergence components in stereoscopic displays represents an unnatural viewing condition. There is now some evidence
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2012 ER Quarterly History only. Quarterly Report‚ New York: Abercrombie and Fitch‚ 2012. Geneva‚ international Labour Office -. Global Employement Trends 2012: Preventing a deeper job crisis. Publication‚ Geneva: international Labour Office‚ 2012. Lutz‚ Ashley. "Abercrombie & Fitch CEO Mike Jeffries Blames His Problems On The European Economy." Business Insider‚ August 15‚ 2012: 1. Mina Andreeva‚ Natasha Bertaud. Women on Boards: Vice-President Viviane Reding meets with leaders of Europe ’s business
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