The Ultimate Threat to Effective Communication We hear and read doublespeak every day‚ but what‚ exactly‚ is doublespeak? Webster’s dictionary defines doublespeak with these words: evasive‚ ambiguous‚ pretentious language intended to deceive or confuse. In his essay "The World of Doublespeak"‚ William Lutz notes that doublespeak is not an accident or a "slip of the tongue". Instead‚ it is a deliberate‚ calculated misuse of language. Nearly everyone uses it and we see it everywhere. As long as we
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JT - A joint 5. NPO - A patient should not take anything by mouth 6. IM - Intramuscular 7. K - The elemental symbol for potassium 8. Bang for the buck - A term that means‚ to get the most for your money 9. Due diligence - Putting effort into research before making a business decision 10. Sweat equity - Getting a stake in the business instead of pay Inflated Language 1. negative patient care outcome: the patient died 2. mental activity at the margins: insanity 3. reutilization marketing
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English 121-143 February 19‚ 2013 Summary of “Doublespeak” “The World of Doublespeak” “The World of Doublespeak” from the book English 121 Readings was written by William Lutz. This essay defines what doublespeak is and gives examples of types of doublespeak. Lutz also explains why doublespeak is not an effective form of communication. Lutz defines doublespeak as “...language that pretends to communicate but really doesn’t. It is language that makes the bad seem good‚ the negative appear
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Doublespeak and Propoganda Doublespeak is a part of everyday life. Turning on the television‚ commercials and advertisements bombard households with doublespeak. Advertisers use doublespeak in the way of euphemisms‚ color‚ bold words‚ jargon‚ gobbledygook and inflated language. Doublespeak is a non-stop flow of phrases to manipulate consumer’s basic emotions and get certain reactions. For example‚ oxiclean advertisements use a form of propaganda called “weasel words”; phrases like “new and
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Tricks in Nutrisystem: Doublespeak Societies are ever-changing and influence on this shift come from all directions. Regular people‚ media‚ and even government officials try to make an impact on culture. One of the ways people effect societies is through doublespeak. Advertisements‚ campaigns‚ and commercials use this approach to mislead consumers. Though many linguists have tried to define doublespeak‚ William Lutz provides a simple interpretation in his book Doublespeak: Doublespeak is language that
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Molly Banner Mandis 11 October 2011 Doublespeak Essay Today‚ while working at GeneriMart‚ I noticed several things about my workplace community. I‚ a lowly cashier‚ am referred to as a “Valued Checkout Service Associate.” My employee records actually have these exact words printed in the blank space next to the category labeled “Department.” Feeling proud of my status among my coworkers‚ I felt compelled to do a little searching. I discovered‚ in my storewide quest for fancy names‚ that my
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1. What is doublespeak and how may it be used to cloud our thinking? How does doublespeak stop short of lying? According to Professor Lutz‚ how are words used to manipulate reality? The presenter suggests in closing that doublespeak while it can be harmless and amusing at times‚ can threaten our basic democratic selves. What do you think? Why? 2.After identifying the word or phrase selected from your preliminary research of current events and explaining the event or issue to which it is related‚
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sixty-six. Doublespeak is a deceptive art within language‚ and while there are various types of doublespeak‚ they all hold the same purpose: to deceive the listener. “Doublespeak is language that pretends to communicate but really doesn’t. It is language that makes the bad seem good‚ the negative appear positive‚ the unpleasant appear attractive or at least tolerable…. It is language that prevents thought rather than extending it‚” (pg.136‚ paragraph 2). There are times‚ however‚ when doublespeak has positive
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The World of Doublespeak. In 1989 William Lutz published a book called “Doublespeak” which talked about how doublespeak has been used in our day to day communication from the public to the government. Doublespeak is usually referred as a language to misguide the audience or it is a language “that pretends to communicate but really doesn’t”. It is a language used to communicate the bad news seemingly in a pleasant way. Doublespeak can be categorized in four kinds; first
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1. What principle does Lutz use for creating his four kinds of doublespeak-that is‚what mainly distinguishes the groups? Lutz’s principle of classification is the intention of doublespeakers.Those who use euphemisms are trying to “mislead or deceive” with inoffensive words. Those who use jargon seek to give their words “an air of profundity‚ authority‚ and prestige” .Those who use gobbledygook or bureaucratese are bent on “overwhelming the audience with words” . And those who use inflated language
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