Name Date Institution Operation Capacity Doughnuts are pastries made from dough and deep-fried. Fried pastries in the form of doughnuts have many forms from all over the world. They can be either savory or sweet depending on one’s preference. However‚ most people‚ like in the United States‚ prefer them as sweet treats that they mostly enjoy during breakfast or snacks for in between the day. Although some doughnuts are filled with pastry cream or jam‚ the most common one is undoubtedly
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KRISPY KREME DOUGHNUT CASE ANALYSIS ABOUT KKD: KKD was founded in 1937 and it became a publicly traded company in 2000. It is an international retailer of sweet treats and also sells great tasting coffee and iced drinks. Based in the United States it currently has operations in 21 countries. KKB has over 25 different varieties of doughnuts. Its main competitors are Dunkin Donuts‚ Starbucks and Tim Horton. Currently KKB’s share price stands at $ 6.59. STRENGTHS: KKD is a well loved and
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opened his first doughnut shop in Winston-Salem‚ North Carolina. The name was invented to represent the crispy outside of the doughnuts and the soft‚ creamy middle. Based upon a recipe he bought in 1937 from a French chef‚ the original glazed doughnuts remain unchanged over the years. The recipe is locked in a fireproof vault at the company’s headquarters to this day! A typical Krispy Kreme store turns out more than 3‚000 doughnuts an hour. A large store can create up to 12‚000 doughnuts per hour.
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TO: FROM: DATE: November 12‚ 2006 SUBJECT: "Krispy Kreme Doughnuts Going Global?" This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled‚ "Krispy Kreme Doughnuts Going Global?" The questions are offset in the shaded area and the answers are provided below each question. (1) Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. Describe the criteria you used to develop your list
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de-mystify how Krispy Kreme has come to dominate the doughnut world and what problems lie ahead in the future. The tools used in this examination will begin with the history of Krispy Kreme. Then an external and internal analysis will dissect Krispy Kreme ’s current market and what steps Krispy Kreme is taking to compete in that market‚ including a look into competitors. Krispy Kreme provides equipment‚ services‚ and supplies to franchisees and doughnuts to consumers in a fashion similar to those of McDonalds
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Kreme Strategic Plan Executive Summary This strategic plan considers the growing market of the doughnut and coffee industry and looks to keep Krispy Kreme as a forerunner within this industry. This proposes some environmental analysis‚ contingency plan‚ and implementation in order to continue growth and maintain a competitive advantage within the market. Company Background Krispy Kreme Doughnuts first opened its doors on July 13‚ 1937. A Mr. Vernon Randolph first acquired a secret yeast recipe
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Implementation Milestones 6.2 Marketing Organization 6.3 Contingency Planning 1.0 Executive Summary Krispy Kreme Doughnuts owns and franchises stores that produce and sell over 20 different types of specialty doughnuts. Since the company’s founding in 1937‚ Krispy Kreme has grown into a leading specialty retailer producing over 1.8 billion doughnuts a year. With the acquisition of Digital Java in 2002‚ Krispy Kreme expanded its product line to include gourmet coffee. Retail stores
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premium doughnuts‚ especially its original glazed doughnuts which is the firm’s most recognized product. * Superior Innovation The firms is continuously creating new doughnuts which. This would help the firm to maintain their name as the creator of premium doughnuts. This would also help to follow the changing preferences of customers. * Marketing Strategy The firm uses differentiation strategy‚ wherein their target market is those people who value the uniqueness of doughnuts. This strategy
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MW/ 1:00-2:30pm ACCTG406 Strategic Management CASE STUDY: Krispy Kreme Doughnuts Determine whether you think KKD should expand globally‚ and if so‚ where and how fast‚ or should the firm be expanding further domestically? Suggest strategies for KKD which is trying to recover from several years of weak performance‚ especially as compared to rival Dunkin’ Donuts. ANALYSIS AND RECOMMENDATION Krispy Kreme Doughnuts should continue to expand globally. I think this would surely help them recover
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delivered meals and snacks to workers in the Boston area. The success of Industrial Luncheon Services convinced Rosenberg to start The Open Kettle‚ a doughnut shop in Quincy‚ Massachusetts. Two years later‚ The Open Kettle changed its name to Dunkin’ Donuts. Today‚ Dunkin’ Donuts stores can be found in over 32 countries‚ and they serve 70 varieties of doughnuts‚ along with hot and cold coffee drinks‚ bagels‚ breakfast sandwiches and other baked goods. Dunkin’ Donuts parent company‚ Dunkin’ Brands Inc.
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