Krispy Kreme Submitted by: Group 2 September 20‚ 2010 FACTS OF THE CASE * Krispy Kreme – founded by Vernon Rudolph in Winston-Salem‚ North Carolina in 1937. He started his business venture by selling donuts to other stores. In the 1990s‚ the company grew rapidly to a national phenomenon with 366 stores in 44 states and eventually bought Montana Mills Bread. The business encountered problems and incurred big financial losses in 2004 which made them sell Montana Mills Bread in 2004 also at
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DUNKIN’ DONUTS Fall 2006 ® The Bright Agency The Bright Agency Roger Bright- Account Executive Sara Smith- Ad Copy Director Ashley Edwards- Art Director Michelle Taube- Media Director Katie Briggs- IMC Media Sales Director Jennifer Garriques- Research Director Robert Compton- Research Director Executive Summary Our campaign with Dunkin’ Donuts sets out to re-brand the company‚ reflective of a company that ’s expanding. The campaign allots $35‚000‚000 for the course of a calendar
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stores‚ pay franchise fee to GB‚ but major business decisions (e.g.‚ menu‚ look of store) controlled by GB). McKinsey study As part of its growth strategy GB has analyzed some potential acquisition targets including Heavenly Donuts (HD)‚ a growing doughnut producer with both a U.S. and international store presence. HD operates under the franchising business model too‚ though a little bit differently than GB. While GB franchises restaurants‚ HD franchises areas or regions in which the franchisee
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business is usually consistent‚ as are sales. Krispy Kreme appeals to schools as a fundraising opportunity. Doughnuts are very inexpensive when purchased in bulk‚ and easy to sell. Krispy Kreme offers certificates‚ coffee‚ partnership cards‚ and doughnuts to schools to raise money. Gift certificates are less of a burden‚ and those selling them don’t have to deal with ordering and delivering doughnuts after you’ve made the sale. This makes things easier for both the customer and fundraiser. Offering fundraisers
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as the loyal customers‚ may get tired of the products offered by the company. V. Area of Consideration (J.CO Donuts & Coffee SWOT Analysis) Strengths J.CO Donuts and Coffee are very famous because of their different varieties of delicious doughnuts; J.CO prides itself for creating a life café concept that is vibrant and energetic; stylish yet interactive and customer-friendly; Also for using only premium ingredients in its signature range of coffee and chocolate beverages and donuts which
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Krispy Kreme Case Analysis Running head: KRISPY KREME DOUGHNUTS‚ INC.: A CASE ANALYSIS Krispy Kreme Doughnuts‚ Inc.: A Case Analysis Presented to By October 09‚ 2009 Table of Contents II. Table of Contents 2 III. Executive Summary 3 IV. Situational Analysis 5 A. Environment 5 B. Industry Analysis 5 C. The Organization 7 D. The Marketing Strategy 9 V. Problems Found in Situational Analysis 10 A. Statement of primary problem. 10 B. Statement of secondary problem 12 C. Statement
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profitability of each customer’s account and the performance of outsourced activities. This doughnut maker‚ as a result‚ even knows the cost of the doughnut holes”! This decision was smart and could have been costly if the company did not recognize the need to change systems. Process order cost system would work for Super Bakery because process costing will put in the cost based on the average number of doughnuts and other baked goods produced per day. Processing cost allows the managers to get detailed
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GLOBALIZATION AND ITS IMPACT ON DUNKIN’ DONUTS SUBMITTED TO: SUBMITTED BY: CESAR POLVOROSA JR. RAVNEET SIDHU
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to the traditional stand-alone on-site production approach. Implications for future developments are discussed. Introduction Dunkin’ Donuts is a wholly owned subsidiary of Allied Domecq plc which operates worldwide‚ making and selling coffee‚ doughnuts‚ and other related bakery products. Founded in the USA in 1950‚ the business started international expansion in 1970‚ was acquired by Allied Domecq in 1990‚ and is now the world leading retailer in its field. The company mission statement clearly
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Dunkin Donuts SWOT Analysis STRENGTHS Dunkin’ Donuts is known for the large variety of doughnuts‚ flavors and other baked items. The strengths in inner matter of the product availability is the products of the company are available at more than 6‚590 outlets and franchises in more than 4‚815 alone in the Donuts has established a good reputation over the last five decades for brewing high quality United States of America. The Dunkin’ Donuts has expanded its operations in many countries of the world
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