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    Resilience Elements

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    well physiologically after a tragic event or challenges (Harrington‚ 2012). What interested me the most were the five elements that Professor M.E.P Seligman used. These were like resources to help cope and overcome resilience in many different ways. The seven elements are the following: emotional‚ spiritual‚ social‚ family‚ and physical (Harrington‚ 2012). Emotional: Emotional element is by taking a life challenge and making it into something positive by controlling your stamina and actions that are

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    Elements of Success

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    Six Elements of Success 1. Identify your competitive advantage. 2. Create a dynamic marketing plan. 3. Go back to school. 4. Learn how to write a proposal. 5. Price your services. 6. Position your practice. Consulting Comparisons: 1. How Do I Work as a Management Consultant? Vs. 2. Missing Dimension: Managing Customer Perception The first article focuses on what it takes to become a successful management consultant by being able to work well with business teams‚ analyzing

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    Elements of Culture

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    Elements of culture - Language: set of symbols used to assign and communicate meaning. It allows us to name or identify the things in our world so we can think and communicate about them. - Norms: every society or every civilization has a set of norms‚ which are the rules of behavior; this can include the folkways‚ mores‚ taboos and rituals in a culture. - Values: things to be achieved or the things which are considered of great worth or value in a particular culture. - Beliefs and ideologies:

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    ELEMENTS OF THE ORGANIZATION The elements are coordination‚ common goals‚ division of labour and integration. COORDINATION One basic idea underlying the concept organization‚ therefore‚ is the idea of coordination of efforts in the service of mutual help. As several people coordinate their efforts‚ however‚ they find that together they can do more than any of them could have singly. The largest Organization-society makes it possible‚ through the coordination of the activities of many individuals

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    Marketing and brands

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    February 2014 ProQuest Table of contents 1. Discordant retail brand ideology in the House of Barbie.............................................................................. 1 Bibliography...................................................................................................................................................... 23 12 February 2014 ii ProQuest Document 1 of 1 Discordant retail brand ideology in the House of Barbie Author: McGrath‚ Mary Ann; Sherry

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    Brands and Branding

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    Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric

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    Brand Positioning

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    reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of

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    Brand Loyalty

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    Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:

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    Brand Extension

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    Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the

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    Brand Equity

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    Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value

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