was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than
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Brand Antecedents of true BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating
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we – as a group - are very passionate in learning and experiencing various aspects in Marketing during our time studying at the university. Thus‚ we have taken this subject final report as an opportunity to test our knowledge and analyzing skill in Brand Management. During our time attending and joining the active studying environment‚ we have learned and developed our mindset effectively. Every lessons given by the teacher‚ every presentation made by the classmates and every group discussion have
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How is it that 4 out of the 118 elements comprise over 96% of all living organisms? It is due to their reactive nature and ability to form bonds. One might ask why or how they are so reactive with other elements. Just as anything else in the universe seeks stability‚ so do atoms. Each of these 4 atoms seeks stability through their electrons. For example‚ hydrogen has 1 electron in its valance shell and it has the ability to fill that shell with up to 2 electrons thus it seeks another atom that
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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felony but if the kidnapping is committed by a parent then it is a class one misdemeanor. If the kidnapping is done by a parent and that parent moves the abducted out of Virginia then it is a class six felony (USLEGAL.com‚ 2010). There are two key elements that are common to all charges of kidnapping. One is the removal or detention must be unlawful. The second one is that there has to be some aggravating circumstance must accompany the restraint or asportation (Lippman‚ 2010). The mens rea of kidnapping
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The Honda Element Honda which is a professional product platform is an extremely famous Japanese automaker. Honda is also the largest motorcycle manufacturers of all over the world. Moreover‚ vehicle production and scale are among the largest car manufacturers of the world. Nowadays‚ Honda is a multinational automobile‚ motorcycle production and sales group. In addition‚ Honda in the United States is representative of the popular. According to the article introduce that the technology‚ publicity
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4 ELEMENTS OF STATE | by Phatsakone Chanhchom on March 9th‚ 20100 COMMENTSShare | Following the Montevideo Convention on Rights and Duties of states which was a treaty signed at Montevideo‚ Uruguay‚ on December 26th‚ 1933.The state as a person of international law should possess the following qualifications: (a) a permanent population (people); (b) a defined territory; (c) government (political authority); and (d) capacity to enter into relations with the other states (diplomat recognition
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Elements of Fiction Theme “The subject of discourse; the underlying action or movement; or the general topic‚ of which the particular story is an illustration.” Shipley “When literary critics use this term‚ they generally mean the idea or point of the work. Though many writers like to think of themselves primarily as storytellers‚ yarn spinners‚ and fabulists‚ themes and ideas are inevitable. Every work raises questions‚ examines possibilities‚ and imagines the consequences of actions. You
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