"Dove company soap research" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Powerful Essays

    Dove Report

    • 1473 Words
    • 6 Pages

    11. Personality 12. Customer value INTRODUCTION * Dove is a self-care brand which is owned by The Unilever and was established in 1930 by the Lever Brothers and Margarine Union. * Unilever is a leading manufacturer and marketer of food‚ drinks‚ cleaning products and personal care products. It also branded Knorr‚ Lipton‚ Surf‚ Vaseline‚ Lux‚ AXE‚ Pond’s and Lifebuoy. * Dove has grown from a US-only soap to a global success today. * The brand targeted women firstly

    Premium Marketing

    • 1473 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Strategies of Dove

    • 1406 Words
    • 6 Pages

    Dove Dove Soaps Dove Hair Care Dove Body Lotion Dove Deodorants Dove Face Care Dove Hand Wash History Dove 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It

    Premium Unilever Mathematics Beauty

    • 1406 Words
    • 6 Pages
    Better Essays
  • Best Essays

    Advertising and Dove

    • 2939 Words
    • 12 Pages

    Individual Hand-In Case “Hips Feel Good” Dove’s Campaign for Real Beauty TABLE OF CONTENTS EXECUTIVE SUMMARY........................................................................................................1 INTRODUCTION ...................................................................................................................2 INTEGRATED MARKETING COMMUNICATIONS PLAN .............................................2 Objective ..................................................

    Premium Advertising Marketing Public relations

    • 2939 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Dove Marketing

    • 1578 Words
    • 7 Pages

    SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps‚ shampoos‚ detergents‚ cosmetics‚ toothpastes‚ skin care‚ deodorants‚ tea‚ coffee‚ ice cream‚ packaged foods and water purifiers‚ the Company is a part of the daily life of millions of consumers across India. Over 16‚000 employees

    Premium Marketing

    • 1578 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Pest -Dove

    • 726 Words
    • 3 Pages

    Product * The Company ( ) * Innovations * PEST Analysis * References The Product “In 1957‚ the Dove Beauty Bar was introduced in the US. It promised women that it wouldn’t dry their skin the way soap did. Women tried it. And it didn’t. Thus began a very trusting and lasting relationship between the brand and its users.” ( www.unilever.com.ph/brands/personalcarebrands/dove.aspx) This product of Unilever Global Company is used to replace

    Premium Unilever Strategic management Marketing

    • 726 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Dove Case

    • 979 Words
    • 4 Pages

    Dove: Evolution of a Brand Introduction Unilever was formed in 1930 when the U.K-based Lever Brothers combined with the Dutch Margarine Unie‚ a logical merger given that both companies depended on palm oil‚ one for soaps and the other for edible oil products. It operated on every continent and described itself as combing local roots with global scale. Positioning In the 1950’s: The first Dove product‚ called a beauty bar‚ was launched in 1957. It would not dry out skin the way soap did. The company

    Premium Brand Brand management Advertising

    • 979 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Soaps Survey

    • 5558 Words
    • 23 Pages

    Unilever Soaps | Product Category: Soap | | Three categories of soaps taken i-e LUX‚ Lifebuoy‚ DOVE. | | | | Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market: 9 1.2. LIFEBUOY 9 History of Lifebuoy: 10 Lifebuoy on a Mission 10 The Way Forward 10 FRAGRANCE 10 PRODUCT: 11 1.3. Dove 11 History

    Premium Soap Unilever Palm oil

    • 5558 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    Advertising and Dove

    • 6147 Words
    • 25 Pages

    advertising. With the right research‚ look‚ and design an advertisement has the capabilities to change the way people think of a certain product. Take Dove for example. Prior to 2004‚ this international mega brand used advertising tactics much like many beauty brands in the industry were using- skinny models‚ sexual innuendos‚ and trendy images. 1 But their products weren‟t getting the success they hoped for. Driven by a declining market share and decreased sales‚ Dove decided to take a daring

    Premium Advertising

    • 6147 Words
    • 25 Pages
    Good Essays
  • Good Essays

    Marketing and Dove

    • 620 Words
    • 3 Pages

    2.2 Pricing Strategy 2.2.1Factors affecting pricing decisions (Types of market) The internal factor that affects the pricing decision of Dove is based on marketing strategy‚ objectives and mix. The Dove Company mostly is working on the market of women’s personal care. Dove has a large range of products from soap to hair shampoo. The company strategy and objective is to have a high level of segmentation to answer to the many needs of the women’s personal care market and to widening stereotype view

    Premium Marketing

    • 620 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Dove Notes

    • 607 Words
    • 3 Pages

    INTRODUCTION ABOUT DOVE * In 1955 Unilever ( Lever brothers) introduced Dove * It was introduced as a mild cleansing ingredient in soap category. * It is always positioned as a “beauty bar” * It contains one fourth cleansing cream which moisturizes the skin instead of drying effect‚ an attribute which is not present in normal soaps. * Unilever promoted its moisturizer preposition heavily through advertisements and finally in 1979 its phrase “cleansing cream” was replaced by “moisturizer

    Premium Unilever Soap Introduction

    • 607 Words
    • 3 Pages
    Satisfactory Essays
Page 1 2 3 4 5 6 7 8 9 50