Module Code: PICS01C Student Number: 7305-272-8 Due Date: 15 March 2011 [pic] a) Five-forces diagram for analysis of the retail car industry in the greater Johannesburg area 1. Competitive Rivalry Competitive rivalry exists between companies with the same or similar products/services and similar markets. Factors to be considered include: • The number and size of competitors • The rate of industry growth • Differentiation and switching costs • Fixed costs or perishable products
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competition. In 2010‚ Firewire decided to up their game and introduce a custom board line‚ as well as a few other things to stay caught up with their competition‚ including a brand new factory so it has a steady stream of production. Their two biggest competitors are Channel Island and Lost Surfboards. The real difference between Channel Island’s boards and Firewire’s boards is performance‚ with Firewire offering flexibility and maneuverability never seen before. The trouble with Firewire’s revenues‚ is
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Marketing Plan Situational Analysis By Deepinder Singh Professor Kathleen Houlihan [MBA 520 E - Marketing Management] April 03‚ 2013 Situational Analysis Company Sukhmani Rice Mills Scientifically Developed Infrastructure which spreads over an extensive area. Large infrastructure is categorized into numerous departments for flawless production. All units are managed by our experienced professionals working together in order to accomplish the desired result Mission Providing the
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is a Frozen Dessert that is similar to Ice-cream with the healthier choice logo. This means that it is the only frozen dessert allowed it to be sold in schools around Singapore‚ resulting in the fact that Kool Werkz frozen dessert has almost no competitors in this area of the market. The production and ingredient of KoolWerkz frozen dessert is the same as normal ice-cream you can find in the market‚ the reason it is called a frozen dessert is because for it to be called “ice-cream”‚ it need to
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Rivalry among Competing Firms: In the FMCG Industry‚ rivalry among competitors is very fierce. There are scarce customers because the industry is highly saturated and the competitors try to snatch their share of market. Market Players use all sorts of tactics and activities from intensive advertisement campaigns to promotional stuff and price wars etc. Hence the intensity of rivalry is very high. 2. Potential Entry of New Competitors: FMCG Industry does not have any measures which can control the
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Porters 5 Forces Analysis of Apple ltd. 1. Industry Competitors There are a number of competitors for apple products on the market today. Android phones are in direct competition with i-phones‚ Microsoft software and operating systems are in direct competition with Apple’s Mac brand. Samsung is their major competitor in production of hardware such as smart phones‚ tablets and laptops. To respond‚ Apple has found a way to re-engineer a number of products focussing on design and usability to increase
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Situation Analysis Based on the competitor analysis (Exhibit A)‚ TUC’s competitors are bringing new rules to their game as well as offering other sports in order to attract customers whereas TUC only offers one product. Therefore people who prefer playing with less players will choose them instead of TUC. RSC is TUC’s biggest competitor by comparing their location‚ size of the organization and types of product offered. TUC doesn’t have any marketing plan to encounter new competitors resulting in
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comprises of 1. Domestic Customers: There is a low penetration in the domestic market with coverage in rural market as low as 7%. 2. International Customers: The major markets for two wheelers are Africa‚ Latin America & South East Asia INDUSTRY ANALYSIS The industry is highly concentrated and there is a strong foothold by 3 major players in the industry namely Hero Moto constituting 39% of the market share‚ Bajaj Auto constituting 27% of the market share and finally Honda Motors with 14% market
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MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
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SWOT analysis is a framework to examine a firm’s competitive position and strategy. By examining a firm’s Strengths‚ Weaknesses‚ Opportunities and Threats‚ SWOT evaluates a firm’s strategies to exploit its competitive advantages or defend against its weaknesses. Strengths and Weaknesses involve identifying the firm’s internal abilities or disadvantages‚ while Opportunities and Threats involve identifying external factors such as competitive forces‚ development of new technology‚ governmental intervention
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