Contents 1 Introduction 3 1.1 Company Introduction 3 1.1.1 SWOT Analysis of the Company 3 2 Market Orientation 4 2.1 Product Orientation 4 2.2 Customer Orientation 4 2.3 Branding Orientation 4 2.4 Culture Orientation 5 3 Macro Analysis: PESTEL Analysis 5 3.1 Political 5 3.2 Economic 5 3.3 Social 5 3.4 Technological 5 3.5 Environmental 6 3.6 Legal 6 4 Micro Analysis: Porter’s Five Forces Model 6 4.1 Bargaining Power of Buyers 6 4.2 Bargaining Power of Suppliers 6 4.3 Threat of Substitute Products
Premium Marketing
Name: null Dover Beach This document combines your writing from the Response Writer with the information from Meaning. To continue your work online‚ copy and paste this document into a Word file. To work away from the computer‚ print Response Writer. Response Writer Follow these three steps to write ten interpretive sentences. 1. Review your responses from Sound and Images. Sound RESPONSE WRITER: Why are irregular lines‚ enjambment‚ and pauses within a line appropriate for a poem with a seaside setting
Free Poetry Rhyme
segment •Value of shampoo segment - Rs 4‚000 Crore • Growth rate -18 per cent annually. Estimate for 20134700 crores • Market penetration – 85% 0.4 12.8 Shampoo 38.7 46.9 •Categorized into 3 segments – Economy‚ Popular & Premium • Bottles contribute to 54% of sales value while sachets contribute 46% Conditioner Hair colourants Styling agents Perms & relaxers Market Share in shampoo segment 14.00% 1.00% 4% 43% 9% 29% HUL (Dove‚ Sunsilk‚ Clear
Premium Marketing Hair care
Comparison and Contrast Essay Two Kinds of Shampoo Fraddy Guillen Writing Level 5 Professor: Martha Guerra 10/30/2012 My hair‚ My way. Last month when I went shopping to BJ’s‚ I notice that the shampoo I’ve using since 4 years ago ran off of the market‚ I was complete disappointed‚ I looked everywhere for it‚ and every place I went‚ they told me the same‚ that if was off of the market. I went back to BJ’S and started looking for a similar shampoo‚ but there were many choices that I didn’t
Premium Difference Choice Hair care
4 Do you use a shampoo? A- Yes (2) B- No (0) View Details Download this question Download data(Format 1) Download data(Format 2) 5 From the 10 shampoos given below which one do you prefer the most? A- Pantene (0) B- Fiama Di Wills (0) C- Garnier (0) D- Vatika (0) E- Sunsilk (0) F- Head and shoulders (0) G- Clinic all clear (0) H- Himalaya (0) I- Dove (1) J- Clinic plus (0) K- Home made herbal shampoo (1) L- Any other
Premium Christopher Nolan
12 Worst Hair Conditioners Total Beauty – Thu‚ 22 Mar‚ 2012 12:03 PM EDT Email Print While some women commit their lives to rearing children‚ establishing their career‚ or finding the perfect male specimen to marry‚ I’ve dedicated the majority of my life to one mission: Finding a conditioner that’ll turn my weed-like hair into spun silk. Related: 11 Hair Products Every Woman Needs Is it really too much to ask for a conditioner to do as it claims? To give me soft and shiny hair that tumbles
Premium Hairdressing Hair care Hairstyle
Product BaWang Man’s Anit-hair Fall Shampoo Introduction The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem. Market Segmentation 1. Demographic segmentation Age: Over 30 years old Gender: Male Income: Middle income level Race: Chinese??? 2. Psychographic segmentation - Lifestyle The people who trust Chinese
Premium Marketing Management Project management
LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A‚ Group-6) TABLE OF CONTENTS 1. INDUSTRY 3 1.1. INDUSTRY OVERVIEW: 3 1.2. MARKET PLAYERS UNDER FMCG IN INDIA: 2 1.3. MARKET SIZE: 3 1.4. FMCG GROWTH LADDER AND FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN UNILEVER LIMITED 4 3.1 HISTORY AND INTRODUCTION: 4 4. DOVE 6 4.1 OVERVIEW OF DOVE: 6 4.2 DOVE BAR: 8 5. STP ANALYSIS OF DOVE 9 5.1 SEGMENTATION OF DOVE: 9 5.2 TARGETING
Premium Unilever Skin Soap
A Project Report On AIR CONDITIONER ’’ WINDOW TYPE Submitted By JOEL A. OOMMEN Air Conditioner Window Type: [pic] . An air conditioner is an appliance‚ system‚ or mechanism designed to extract heat from an area via a refrigeration cycle. In construction‚ a complete system of heating‚ ventilation‚ and air conditioning is referred to as "HVAC." Its purpose‚ in a building or an automobile‚ is to provide comfort during either hot or cold weather. History: In 1820‚ British
Premium HVAC Heat pump Air conditioning
Subject: Business StrategyIndustry: Consumer Durable(Air Conditioner) Company: Bluestar Haresh Ashar(01) Prashant Arekar(19) Narayanan Palani(09) Devina Deshmukh(02) * 2. INDUSTRY ANALYSIS CONSUMER DURABLES • Consumer durables Sector can be classified as follows: – Consumer Electronics includes VCD/DVD‚ home theatre‚ music players‚ colour television‚ cameras‚ camcorders‚ portable audio‚ etc – White Goods: include dishwashers‚ Air Conditioners‚ water heaters‚ washing machines‚ refrigerators‚ vacuum
Premium HVAC Air conditioning