SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company ±Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India‚ the company offers many households brands like‚ Dove‚ Lifebuoy‚ Lipton‚ Lux‚ Pepsodent‚ Ponds‚ Rexona‚ Sunsilk‚ Surf‚ Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the µTop 10 brands¶ list for the year 2008 published in The Economic Times. Unilever was a
Premium Unilever
Report about global business organization Outcome 2 Course Name： Global business organization Group Award：Global Trade & Business SCN：125042007 Candidate’s Name: Sofia Ye 叶效捷 Supervisor’s Name: Li Chen HND Centre Xianda College of Economics and Humanities Shanghai International Studies University Date: 15/11/2012 Contents 1. Introduction………………………………………………………….3 2. The strategies of Unilever for Research and Development……….....3 3. Process for choice
Premium Decision making Good Unilever
FMCG products. After the interview I recommended the manager how the customer satisfaction can be improved and how the sales can be increased. * Top 20 Fast Moving Goods At Big Bazar Are : 1) Colgate 2) Gillette 3) Cadbury 4) Dove 5) Maggie 6) Everest Masala 7) Pepsi 8) Bisleri 9) Amul Butter 10) Lays 11) Parle – G 12) Surf Excel 13) Harpic Cleaner 14) Oral B Tooth Paste 15) Vaseline 16) Axe 17) Garnier 18) Nascafe Coffee
Premium Fast moving consumer goods Marketing
1. Company Name - Executive Summary Kerstin Dunleavy needs to determine how to maintain Dove’s brand momentum. The key objectives and goals of the Dove product line is to increase market share‚ develop a strong marketing campaign‚ retain functional strengths of the brand‚ maintain the image of the “Real Beauty” campaign‚ and stay ahead of the competition. Due to the highly competitive industry‚ marketing communication is critical to ensure campaign momentum. Kerstin must decide how to keep the
Premium Marketing Advertising Brand
nowadays. Not just by one specific type of race‚ but every race has stereotypes. William himself is a victim of this. “William himself was a little brown guy‚ so the other travelers were always sniffing around him‚ but he smelled only of Dove soap‚ Mennen deodorant‚ and sarcasm” This quote took place the airport. This story shows us that racial profiling still occurs today‚ also that it can happen anywhere and everywhere no matter what part
Premium Fiction English-language films Character
about AXE1‚ known as LYNX in the UK. AXE is a global cross-category grooming brand‚ encompassing deodorant‚ anti-perspirant‚ shower and hair products. Deodorant is the core product‚ making up approximately 75% of AXE turnover2. This paper focuses on AXE’s deodorant business alone. When we talk about the AXE brand‚ we are doing so within the scope of AXE’s deodorant business across variants3. The deodorant business is the best representation of how the overall business is performing4. It is also common
Premium Brand
Submitted by: Group2 Section A Table of Contents 1. EXECUTIVE SUMMARY 1.1. Beauty and personal care shows no signs of slowdown This category continued to show consistent growth in terms of value in 2012 Main drivers of growth : Acceptance of higher-priced products with new claims by urban consumers New consumers in second and third-tier cities continued to show greater interest in self-grooming. The leading companies introduced products in smaller
Premium Fast moving consumer goods Cosmetics Hygiene
Success Factors and Uncertainties 6 Analysis of Alternative Solutions 7 Recommendations 9 Action Plan and Contingency Plan 10 Bibliography 11 Executive Summary Kerstin Dunleavy needs to determine how to maintain the Dove brand’s momentum. The key objectives and goals of the Dove product line is to increase market share‚ develop a strong marketing campaign‚ retain functional strengths of the brand‚ maintain the image of the “Real Beauty” campaign‚ and staying ahead of competition. Due to the highly
Premium Advertising
brands have contribution in sales more than 1 billion Euros. And Unilever top 25 brands account for more than 70% of sales Products of the company · Personal wash: soaps‚ · Laundry: Surf‚ detergants‚ · Skin care: Dove‚ Ponds‚ · Hair care: Sunsilk‚ · Oral care: CloseUp‚ Pepsodent‚ · Deodorants: AXE‚ Lynx‚ · Food and beverages: Lipton‚ PG Tips‚ Research and development · Company spend huge amount on Research and development worldwide. · Price‚ quality and variety · Unilever has 400 brands available
Premium Marketing Unilever Recession
Contents 1.1. The history of Unilever as a multinational corporation - 3 - 1.2. The history of Unilever in Russia - 4 - Part. 2 General Information - 5 - 2.1. Company in a Nutshell - 5 - 2.2. Key figures - 6 - 2.3. Capital structure - 6 - 2.4. Investment activity - 7 - 2.5. Number and location of business-structures - 8 - 2.6. Present state and priority direction of R&D - 9 - Part 3. Management - 11 - 3.1. Strategy‚ objectives and mission - 11 - 3.2. Principles
Premium Unilever