| 2011 | | SUBMITTED BY:AnuradhaGhosh 11PGHR11UrshilaThacker11PGHR57Gunjan Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with
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A PROJECT REPORT ON Analysis Of Product Line Decisions Taken By Hindustan Unilever Limited Submitted to RANI DURGAVATI VISHWAVIDYALAYA‚ JABALPUR In the Partial fulfillment of the requirement for the award of Degree of Master Of Business Administration Submitted by Ms. DEEPIKA NOTNANI MBA IVth SEMESTER GYAN GANGA COLLEGE OF TECHNOLOGY Jabalpur 2010 * DECLARATION I declare that the whole information
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the Lynx product in the UK‚ as shown below in figure 1‚ the male to female ratio usage of body sprays is nearly two to one‚ with females exceeding the use in deodorants‚ most likely due to the use of perfumes in place of body sprays. It should be noted that Lynx also has a 52% of the body-spray market [5]. Additionally the use of deodorants is mostly common practice amongst people aged 25 and below‚ with less use in increasing age [6]. As previously mentioned Unilever is
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Do you really even know which products use animal testing? Your toothpaste from Colgate and Oral-B‚ your deodorant from Dove and Lynx and your makeup from MAC and Clinique: all animal tested products. Some of Australia’s most used brands use animals to their advantage when there are other modern methods of testing products that are much more reliable. The unnecessary
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brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s
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care Oral care Deodorants Colour cosmetics Ayurvedic personal and health care Shampoo Tea Coffee Foods Ice cream Width = 12 The lenght of the HUL Product of the product mix refers to the total mix: The Lenght number of items in the product mix. E.g: Personal wash: Lux‚ Lifebuoy‚ Liril‚ Hamam‚ Breeze‚ Dove‚ Pears‚ Rexona Laundry: Surf excel‚ Rin‚ Wheel Skin care: Fair & Lovely‚ Ponds‚ Vaseline‚ Aviance Oral care: Pepsodent‚ Close up Deodorants: Axe‚ Rexona Colour
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e more positive when a round model advertises the product than when a thin model does. Implicit product evaluations follow an opposite pattern”(p.621). The participants were 22 university students from different majors watched two fictitious deodorant ads showing the model in lingerie. The campaigns were similar‚ however‚ the independent factor changed where the same model was shown as either thin or round. To assist the explicit product evaluations‚ participants were asked questions about the high product quality
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stereotypes advertise the modern woman‚ one that is shown as strong completely independent and show the reverse of men that are shown doing tasks such as washing and cleaning that in prior generations are completely unheard of a good example of this is Dove that campaign using sex‚ and through showing the natural beauty of women at every age and with different kinds of figures the “…female viewers watch these adverts containing women they can identify with‚ thus the campaigns prove to be very successful
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Building a ‘Beauty Brand’ Veet India - Beyond Hair Removal Executive Summary The solution attempts to address the transition of Veet from a hair removal brand to a true beauty brand. Starting with a study of the depilatories market in India and Veet’s growth over the years to create a platform‚ the results of the primary research have been presented. The primary research was a combination of questionnaire based research and PAPIs (paper aided personal interviews). The brand awareness of Veet
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Chapter 2 Review of Related Studies and Literature 2.1 Introduction In this chapter‚ the researchers seek to establish an academic foundation from which both further researches will be built upon. Its purpose will be to enhance the readers understanding of the effect of the branding and branding management of beauty products to the consumers and how does it affect their decision making. 2.2 Understanding Branding What is the meaning of branding when referring to products? Some think branding
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