Old Spice is an exceptional brand founded on a rich history. It has succeeded in transforming itself from a brand that was more focused towards my generation’s grandparents to a new millennium sensation for younger crowds to utilize by using the market penetration product strategy. Proctor and Gamble currently owns the Old Spice brand and takes up a considerable amount of the men’s grooming market segment. Old Spice is still managing to maintain a competitive advantage and is growing toward its peak
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value for money ones. But now the trend is changing. Consumer are not switching to cheaper substitutes. Rather companies have come with lower quantity SKUs and make consumers switch from higher to lower SKUs and not from premium to popular brands (like Dove to Lux International). Just to give you an example‚ Henkel instead of increasing the price of their Henkwl detergent from Rs. 46 to Rs. 50‚ they have launched a new SKU of 400gms for Rs. 40. During the time of inflation‚ people shift to sachets of
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Assignment on Unilever Bangladesh Ltd Introduction Unilever is a multinational corporation‚ formed of British and Dutch parentage‚ that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employed 174‚000 people and had worldwide revenue of €40.5 billion in 2008.[1] Unilever is a dual-listed company consisting of Unilever NV in Rotterdam‚ The Netherlands and Unilever PLC in London‚ United Kingdom. This arrangement is similar
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Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today‚ marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true
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Chapter-1 Introduction Introduction To Consumer Behaviour: The Behavior of the consumer is basically influenced by what he/she is looking for in the product. The company must try to learn more about the consumer behaviors. Who are the buyers. How do they buy ? When do they buy ? Why do they buy ? The company that really spends time and resources in understanding consumer and their response to different product features‚ prices and
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June 2007 as “Hindustan Unilever Limited”. Few Product’s Annapurna Atta and Salt. Bru coffee Brooke Bond &Lipton Tea Knorr Soups Kwality Wall’s Frozen desert Vaseline petroleum jelly Active Wheel Surf Excel Dove Shampoo &conditioner Vim Axe Deodorant and shaving range Lakme Personal Care items Pepsodent & Close up toothpaste LUX‚ Lifebuoy ‚Liril & Hamam soaps ITC ITC Limited or ITC is an Indian public conglomerate company headquartered in Kolkata‚ West Bengal
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1996 : Unilever merge Elida Gibbs and Lever Brothers in its UK operations. It also purchased Helene Curtis Industries‚ significantly expanding its presence in the United States shampoo and deodorant market. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. 1997 : Unilever sold the specialty chemicals businesses National Starch & Chemical‚ Quest‚ Unichema and Crosfield to ICI for US$8 billion. 1998 : Unilever established a sustainable agriculture program
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140 countries all over the world. Unilever is active in two divisions first‚ in Food industry which they own well-known brands‚ such as Lipton‚ Knorr‚ Hellmann’s and Magnum. Second Home & Personal care industry which they own famous brands‚ such as Dove‚ Rexona‚ Axe‚ Lux‚ Lifebuoy‚ and Sunsilk. Since the day that Unilever group has created one of the most important business strategies which chose to follow‚ was the commitment to the society by setting up a project to improve a lot of their workers
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Contents 1. What is the context of the campaign? ______________________P3 2. Is it an in-house communication action? ____________________P5 3. What is the objective of this campaign? ____________________P6 4. Describe the target audience in this campaign _______________P7 5. Is this advertisement a part of an integrated marketing communication action? If so‚ can you give me more details about this plan? ________________________________________P9 6
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brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and
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