of the objectification of women does still exist within the advertising world. Although some parts of the magazine may have objectified women featured‚ there were actually more displaying positive female role models. Advertisements for Dove body mist and deodorant portrayed women of different healthy weights‚ shapes and ethnicities- not for sexual gratification but to show confidence. Their contender‚ Secret‚ used the motto “When you’re strong‚ you sparkle.” However‚ the most positive image might
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The Association of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions
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EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty‚ to maintain there market. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are
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References: Brand 1. Irish Spring 2. Dove 3. Safeguard 4. Lever 2000 1. Old Spice 2. Chanel 3. Ck One 4. 4711 1. Right Guard 2. Secret 3. Sure 4. Degree 1. Mountain Dew 2. Lipton Brisk 3. Coca-Cola 4. Pepsi n 63 71 64 64 65 64 69 55 67 64 54 67 67 71 73 68
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Chalitha Weerakkody - 1599 Organizational Culture Unilever Sri Lanka Organizational Behavior - Mr. Kishan Thomas MGT4250 What Is Organizational Culture? The common perception held by the members of the organization is called the organizational culture and it basically depicts a system of shared meaning. There are seven characteristics evolved around organizational culture which are‚ innovation and risk taking‚ attention to detail‚ outcome orientation‚ people orientation‚ team orientation
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Acknowledgment I should thank our distinguished lecturer Ms.Inoka Gunarathna who acts as a catalyst throughout this period showing her guidance. I also thankful to our beloved friends from our batch for their immense pillars of support extended to me in completion of this venture. At last I would like to take this opportunity to thank our friends‚ batch mates‚ senior students‚ library assistants‚ and the lab assistants for the support which they all provided making this project a success.
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Intro to Marketing 2014-2015 © LP CICGCI 2014 / 2015 Raluca MOGOS DESCOTES Maître de conférences IUT Charlemagne Département TC raluca.mogos-descotes@univ-lorraine.fr 1 ASSESSEMENT Marketing research project 40 % – Tutorial 1 25% – Tutorial 2 25% – Final project 50% Case study 10% Final Exam 50 % – Bonus points for participation 2 Marketing research project ◦ Your roles as marketing managers will be to conduct a marketing research regarding the brand changes conducted by LU on the FRENCH
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Introduction: Unilever is one of the world’s largest suppliers of fast moving consumer goods across foods‚ home and personal product categories. Unilever’s portfolio includes some of the world’s best known and most loved brands. Today‚ Unilever still believes that success means acting with ‘the highest standards of corporate behavior towards its employees‚ consumers and the societies and world in which we live’. Over the years it has launched or participated in an ever-growing range of initiatives
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and Promise margarines‚ Lipton tea‚ Ragú foods‚ Lawry’s seasonings‚ Breyers ice cream‚ and Birds Eye and Gorton’s frozen foods. One-quarter of sales come from the personal care area; brands include Caress and Dove soap‚ Pears and Pond’s skin care products‚ Degree‚ Fabergé‚ and Sure deodorants‚ Suave and Salon Selectives hair care items‚ Close-Up‚ Mentadent‚ and Pepsodent oral care products‚ and Calvin Klein‚ Elizabeth Arden‚ and Elizabeth Taylor prestige fragrances as well as such miscellaneous brands
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Advantages and Disadvantages of using Roll-on or Spray deodorant to the NTMA First Year Cadets A.Y. 2012-2013 By: D/Cdt. JUACALLA‚ Mark Angelo V. CASTOR-I NYK-TDG MARITIME ACADEMY 2013 APRIL 11 Advantages and Disadvantages of using Roll-on or Spray deodorant to the NTMA First Year Cadets A.Y. 2012-2013 A Baby Thesis Presented to the Faculty of the Institute of Allied Maritime Courses‚ Research and Extension Services of the NYK-TDG MARITIME ACADEMY In Partial
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