Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world can only be divided in to two parts i.e. Hum (Boys) and Tum (Girls) and nothing else” The above quoted line completely matches with the marketing strategy of Axe products. When I think of Axe my mind probably
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Self-Care Products: Aveeno‚ Caress‚ ChapStick‚ Clean & Clear‚ Dove‚ Johnson & Johnson‚‚ Listerine‚ Pampers‚ Secret‚ St. Ives‚ Vaseline. Household Products: Arm & Hammer‚ Clorox‚ Febreze‚ Lysol‚ Tide‚ Windex‚ These are just some of the brands we see daily‚ and you may have been surprised by some of the brands here‚ The term cosmetics does not only include makeup. It includes soap‚ shampoo‚ perfume‚ skin and body care‚ toothpaste‚ deodorant and makeup products. So it does not apply only to women‚ but
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A Decade of Organizational Change at UNILEVER Unilever is an Anglo–Dutch multinational consumer goods company. Its products include foods‚ beverages‚ cleaning agents and personal care products. It is the world ’s third-largest consumer goods company measured by 2011 revenues and the world ’s largest maker of ice cream. Unilever is a complex organization. Unilever has two holding companies: Unilever PLC‚ which has its registered office at Port Sunlight in Merseyside‚ United Kingdom and its head
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On the other hand‚ it was very moderate in Asia and Africa. AXE body spray was inspired by Impulse‚ another Unilever’s brands. Impulse was a fragranced deodorant body spray for women which promised in getting attention from male. AXE launched in the US early 2000 and it was a great success. Their main products are the body spray and deodorant. They started offering hair care products such as hair gel and shampoo‚ and also body wash. b. Target Market To understand about the target market effectively
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chosen within that category is Rexona deodorant which eliminates bad body odors. Rexona is a deodorant brand manufactured by Anglo Dutch Company‚ Unilever. It was developed in 1908 by an Australian pharmacist and his wife. Currently‚ Rexona has at least 8 lines of deodorant. Each line features a specific quality sought in deodorants. With Rexona’s unique body-responsive technology‚ which releases extra protection as needed‚ it’s known that this deodorant ‘won’t let you down’. Rexona is now one
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Brand of male grooming products owned by “anglo – Dutch Comapny. First launch in the year 1983 in france . It has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned as a male deo brand
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CONTENTS 1. Abstracts 2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 1. Segmentation 2. Targeting 5.3 Positioning 6. Marketing mix 6.1 Product 6.2 Price 6.3 Place 6.4Promotion 6.5 Packaging 6.6 Public relation 6.7 Publicity 6.8 Politics 7. Recommendation 8. Bibliography Abstract
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STUDENT DECLARATION I‚ Ankit Chaturvedi‚ hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE‚ BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a
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Growing a business by developing products and markets A Beiersdorf case study PART 1: INTRODUCTION When a company grows it will expand into areas that offer new opportunities. It will also cut back in areas that are not performing as well or are in permanent decline. A company can grow internally by ploughing back profits into the business and building on its successful areas. This is organic growth. A business can also grow externally by taking over other successful businesses. Beiersdorf
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interested in whatever point of view or product the ad is trying to sale. In an advertisement for Old Spice deodorant there are multiple examples of ethos‚ pathos‚ and logos if analyzed accurately‚ there are also multiple flaws in this advertisement. On Youtube‚ when looking at videos you have to watch ads before you can enjoy the video you want to watch. I saw the commercial for Old Spice deodorant when browsing Youtube’s videos and thought it was a very effective advertisement‚ it is very fast paced
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