Tiger Brands Limited Fabulous Group 3: Denise Botha‚ Seema Bhikha‚ Estiaan Joubert‚ Andra Moolman & Michael Schneider Agenda Company Background Group operations structure International Strategies Market entry strategies International Trade and Laws Evaluation of international strategies Company Background JSE Limited Top 40 company Fast Moving Consumer Goods (FMCG) industry One of the largest manufacturers and marketers of FMCG industry products in Southern Africa 4 key operational
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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Suppose your company has just acquired a firm that produces battery-operated lawn mowers‚ and strategists want to implement a market-penetration strategy. How would you segment the market for this product? Justify your answer. Explain how you would estimate the total worth of a business. In order to estimate the total worth of a business‚ I would determine its net worth or stockholders equity. After calculating net worth‚ I would add or subtract an appropriate amount for goodwill and overvalued
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Character Evaluation The Axia College of University of Phoenix Porsche M. Hurd One of my favorite televisions shows is called “The Game”. I just recently became interested in this show‚ but I absolutely love to watch it. One of the main characters of the show is name “Melanie”. She is in her early 20’s and she is currently attending medical school in San Diego‚ California. She is from Connecticut‚ but reluctantly moved to San Diego once her long term college boyfriend was drafted into
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this journal is available at www.emeraldinsight.com/0309-0566.htm The impact of brand extensions on brand personality: experimental evidence Adamantios Diamantopoulos University of Vienna‚ Vienna‚ Austria‚ and Brand extensions 129 Received April 2004 Gareth Smith and Ian Grime Loughborough University‚ Loughborough‚ UK Abstract Purpose – To investigate empirically the impact of brand extensions on brand personality‚ using Aaker’s scale to measure the latter. Design/methodology/approach
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Apollo must find a way to differentiate its product from other dark chocolates in terms of taste like offering samples recording the favorated responses and use the results in a marketing campaign. • The brand name Montreaux should not be used‚ as consumers buying dark chocolate are typically brand lovers‚ so “Monyreaux” would sound unfamiliar to them. • Montreaux Chocolate USA “loyalists” are between 45 and 64 years old‚ so the online survey may not be the best representative sample as many senior
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Evaluation is a process of determining the subject that had been taken and to be enrolled by the students. It’s important because its tracks and monitor the students subject and grade. Evaluator helps the students through advising what subject to be taking. A student who has taken higher subjects but failed or who has not taken the pre-requisite subjects has to re-enroll the subjects. The University is not obliged to offer subjects for students who failed to follow the curriculum or who failed in
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Motivation Evaluation In November 2009‚ Oprah Winfrey delivered the shocking news that she will end her show in September 2011. The Oprah Winfrey Show is viewed by 42 million viewers weekly‚ it was the number one talk show for 23 successive seasons‚ and it received numerous awards throughout its history. Oprah’s decisions to take on the show‚ stay the course‚ and ultimately to end the show was motivated by psychoanalytic‚ humanistic‚ and diversity motivations. Freud’s psychoanalytic view suggests
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A critical evaluation of my career plan. Long and short term goals I have always had a passion for food and how it changes the way we live our lives. I have realised the ever growing importance of nutrition‚ which is why I would like to pursue my long term goal of becoming a dietitian. My own knowledge to date has been based around personal research‚ which I have applied to myself and family and we have reaped the benefits. Since having my daughter I have become even more interested in nutrition
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Memo Evaluation Enrique Jamelo ENG 221 Abstract According to Batten‚ Donna (2010)‚ “Memorandum or memo is an informal record‚ in the form of a brief written note or outline‚ of a particular legal transaction or document for the purpose of aiding the parties in remembering particular points or for future reference.” (Page 41). Memo Evaluation For the week two individual assignments‚ I chose a memo from the University of Phoenix Virtual Organizations’ intranet site which is the Riordan Manufacturing:
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