CONSUMPTION SYMBOLS AS CARRIERS OF CULTURE: A STUDY OF JAPANESE AND SPANISH BRAND PERSONALITY CONSTRUCTS Jennifer Aaker Verónica Benet-Martínez Jordi Garolera May 2001 Forthcoming in Journal of Personality & Social Psychology RESEARCH PAPER SERIES GRADUATE SCHOOL OF BUSINESS STANFORD UNIVERSITY )RUWKFRPLQJ DW WKH -RXUQDO RI 3HUVRQDOLW\ 6RFLDO 3V\FKRORJ\ CONSUMPTION SYMBOLS AS CARRIERS OF CULTURE: A STUDY OF JAPANESE AND SPANISH BRAND PERSONALITY CONSTRUCTS Jennifer Aaker University
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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Tesco – Business Transformation Case Study Who would have thought that the food retailer famous for the slogan “Pile It High‚ Sell It Cheap” launched by Jack Cohen on an East End market stall in 1919‚ would have grown into one of the largest non-food retailers in Europe by 2007? What was it about Tesco that enabled it to move from being the poor relation to J. Sainsbury in the 1970s and 1980s to become the largest UK food retailer in the first decade of the 21st century? What was it that happened
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Marketing Strategy Analysis: Dove Milk Chocolate (Author’s name) (Institutional Affiliation) Target Market Geography: New Jersey is a highly populated area located on the east coast of the United States of America with an array of different cultures (Mars Nutrition Incorporation‚ 2012) Rationale: The high population of New Jersey would provide a very large source of consumers regardless of the cultures Age: Gender: Both men and women. Rationale: At the very young ages‚ both genders consume
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TAMPERE UNIVERSITY OF TECHNOLOGY Faculty of Business and Technology Management EVOLUTION OF LIGHT TECHNOLOGY Case Study TETA 1507: Technology Management Group Members: Muhammad Iqbal Adnan Saleem Muhammad Usama Mazhar Kashif Ihsan Khattak Muhammad Imran Anwar ABSTRACT Light has started from the sunlight and moonlight‚ and then the fire has changed the concept of light. Humans made torches from wooden sticks‚ lamps from rocks‚ bones and pottery‚ candles from bee wax‚ oil lamps and gas
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Rita Dove was born in Akron Ohio on August 28‚ 1952. Although she has African American descent‚ she has lived in America the majority of her life. Dove has been writing poetry and other works of writing since 1980‚ making her a contemporary poet. She has attended Tubingen University in West Germany. There she met her husband‚ Fred Viebahn. Dove has also won many prestigious awards and “fellowships from the National Endowment for the Arts‚ the Guggenheim Foundation‚ and the Andrew W. Mellon Foundation”
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Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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Chapter 2 Case Study: The Bill and Melinda Gates Foundation 1. What do you think Bill and Melinda Gates’ personality traits are for each of the Big Five Dimensions? Compare the two. Answer: Traits are distinguishing features‚ or characteristics or properties of an individual. The chapter discusses the Big Five Model of Personality traits and uses it as an accepted guide to classify personalities. Both Bill and Melinda Gates possessed various aspects of each category listed within the realm
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Case Study: Preserve the Luxury or Extend the Brand? The case study Preserve the Luxury or Extend the Brand presents a fictional dilemma‚ based on a real company‚ faced by Chateau de Vallois‚ a prestigious and famous wine-producing estate in the Bordeaux region of France. De Vallois is a family owned and run business; part owners are Gaspard de Sauveterre - a 75-year old majority owner‚ and equal partial owners: Francois de Sauveterre – Gaspard’s son and the chateau’s CEO ‚ and Claire de Valhubert
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