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    Brand Equity

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    Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value

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    Evolution of Penguins

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    Evolution of penguins For this evolution project‚ I choose to research Penguins. The classification for this animal is as follows: K Neornithes‚ P Palaeognathae‚ C Neognathae‚ O Pelecaniformes‚ F Procellariformes‚ G Graviidae‚ S Spheniscidae. The first fossil penguin that was found‚ is today being held in the British Museum of Natural History. It was reportedly found by an anonymous Maori in New Zealand in 1859 and was named Palaeeudyptes Antarcticus despite the fact that the species

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    Evolution and classification Main article: Evolution of birds Archaeopteryx lithographica is often considered the oldest known bird The first classification of birds was developed by Francis Willughby and John Ray in their 1676 volume Ornithologiae.[5] Carolus Linnaeusmodified that work in 1758 to devise the taxonomic classification system currently in use.[6] Birds are categorised as the biological classAves in Linnaean taxonomy. Phylogenetic taxonomy places Aves in the dinosaur clade Theropoda

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    Brand Equity

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    Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices

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    Brand Audit

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    Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your

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    Brand and Nivea

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    STRATEGIC BRAND MANAGEMENT INDIVIDUAL PROJECT : CONTENTS INTRODUCTION 3 BRAND ANALYSIS 4 1.1. Brand and/or organizational values 4 1.1.1. The umbrella brand 5 2.1. Brand/company heritage 6 3.1. Brand and/or company strengths and weaknesses 7 3.1.1. Strengths 7 3.1.2. Weaknesses 8 4.1. Analysis of competition 8 REFERENCES 10 INTRODUCTION Throughout this paper‚ we will try to introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating

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    Brand Building

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    Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to

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    Brand Communication

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    Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references

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    Human Evolution

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    Human Evolution Human Evolution‚ the biological and cultural development of the species Homo sapiens‚ or human beings. A large number of fossil bones and teeth have been found at various places throughout Africa‚ Europe‚ and Asia. Tools of stone‚ bone‚ and wood‚ as well as fire hearths‚ campsites‚ and burials‚ also have been discovered and excavated. As a result of these discoveries‚ a picture of human evolution during the past 4 to 5 million years has emerged. Human Physical Traits Humans are

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    Brand Architecture

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    is a key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position

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