Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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ANATOMICAL EVIDENCE OF EVOLUTION In our studies of the anatomy and development of animals we have discovered that many living creatures that look quite different on the surface have similarities underneath their skin that suggest that they are related to each other. This is evidence that living creatures have evolved‚ or gradually changed over time. In this lab‚ you will learn about homologous‚ analogous‚ and vestigial structures and their value as evidence for evolution. INSTRUCTIONS A. HOMOLOGOUS
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Charles Darwin was a scientist who did not know his theory and research would be the base of our understanding of evolution. Darwin discovered many things he did not know would explain many different aspect of natural selection. Darwin’s research manifests many interesting facts I did not know about until the explanation in the video Evolution What Darwin Never Knew. Darwin’s research in this video was interesting in many different parts of this video. I did not realize that Darwin recorded data
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Evolution of Health Care Information Systems Wendy Lee HCS/533 February 23‚ 2015 Jane Ferraris Evolution of Health Care Information Systems The way providers‚ administration‚ and reimbursement companies store and retrieve data has transformed because of the evolution of health care systems. Health care organizations can utilize software‚ Internet‚ and knowledge-based data due to the invention of personal computers in the 1980s and the Internet in the 1990s. Health care systems have increased efficiency
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Over time‚ many theories have been developed concerning the way evolution was originated. One of these main theories was that Multicellular organisms originated slowly over the last billion years from unicellular organisms. Another main theory is that Multicellular organisms originated abruptly during the Cambrian (around 500 million years ago) explosion from unicellular organisms. While these two theories are very different from one another‚ many people support each of these ideas. However‚ I am
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